We connect you with the most relevant trends for your business, empowering your decision-making.

((Unique database x AI) x Human Expert) x Your Business Goals =
Answers for future success

Plan for future customers now, to get ahead.

You need one clear narrative
on the future.

You need robust data
you can rely on.

You need a constantly updated competitive view - which spotlights genuine opportunities.

You need a decision making tool
like no other.

Meet Collision.

Find Out More

Futures

What’s the future of mobility?

See beyond today and tomorrow so you can confidently meet evolving demand and protect against market disruption.

Opportunities & Innovation

Is my innovation pipeline fit for purpose?

See beyond current consumer opportunities with our trend analytics and bespoke innovation scans. We map your core consumer needs to commercial opportunities, leading to statistically sound, consumer-centric innovation.

Scenarios & Planning

Which Covid-19 impacts are temporary, and which are sustained?

See beyond your current strategy. We’ll develop bespoke scenarios for the future of your operating environment and customer base, preparing you for the post-COVID-19 reality. Let us build or refresh your corporate framework to ensure that you alleviate risk, and that your strategic priorities are realistic and aligned to consumer needs.

Brand & Communication

How can I ensure my brand stays relevant?

See beyond your current roadmap and communications strategy with our COVID-19-proof brand framework, based on your brand essence and values – applied across your channels, products and segments.

We’ll also develop consumer communications strategy guides to help you better resonate with your customers now and beyond the crisis.

Trending 2023 – The Report

Our Trending 2023 report is out now. The consumer is weary, the mood is rebellion, and the opportunities are a little less obvious. Kickstart your strategic planning season by downloading our Trending 2023 report.

*The preview report covers 1 out of the 4 mindsets. Only clients have access to full report.