The consumer prediction consultancy that cuts to the chase

Saving you time and money, whilst reducing risk and steering your business towards transformational growth.

Identify 01

You can’t afford to miss consumer signals, trends, disruptors or opportunities. You need rich data insights that anticipate shifts and protect your business from market disruption. We get you to the heart of the trends that matter. In fact, we’ve been doing it for decades, delivering industry-leading data and trends with more breadth and rigour than anyone else.

  • Quantitative research in 27 countries
  • 46,000 consumers
  • 4,000 daily commercial signals
  • Press releases, patents, innovations
  • Machine learning & AI
  • Economic data & forecasts
  • Google trends
  • Qualitative trendspotter insights
  • Social media listening

Evaluate 02

You’ve got the “what”. Now you need to know “why”. Our proprietary algorithms connect you to the right trends for your customer. We conduct in-depth analysis into consumer needs, motivations, expectations and behaviours to create mega trends, consumer trends and sector trends. This means you get an unparalleled picture of what will happen next, and when and how to respond.

  • 50 million data points
  • Category level gap analysis
  • Live, dynamic trend frameworks
  • Trend prioritisation algorithm
  • Global & local audience comparisons
  • Weak signal tracking
  • 1,000 audience groups
  • Global adjustment algorithm

Act 03

By understanding the changing nature of trends and forecasting how they’ll evolve, you can prioritise your efforts accordingly. Our solutions will empower you to meet evolving demand, focus on commercially significant opportunities, invest in the right customer segments and channels, and protect against market disruption.

  • Future-proof corporate strategy
  • Identify risk & take action
  • Meet future demand
  • Inform & direct innovation pipelines
  • Uncover commercial opportunities
  • Expand investor confidence

Find out how we can help you

Let us help you discover better answers for your business.

5th January 2024

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Calling all event and experience enthusiasts. We’ve all seen it happen – a video goes viral on social media, and […]

17th October 2023

Trending 2024: Reckoning with what it means to be human

In this year’s Trending report, we did something different. Among our competitors, it’s common for annual trend reports to uncover […]

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See Collision in action

The platform that helps you see what’s next and what you need to do to get there.

Our unique algorithms crunch millions of data points to reveal the trends most relevant to your business – and we show you how best to act on them.

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