We combine human expertise with technology to show you what matters and why
You can’t afford to miss consumer signals, trends, disruptors or opportunities. You need rich data insights that anticipate shifts and protect your business from market disruption. We get you to the heart of the trends that matter. In fact, we’ve been doing it for decades, delivering industry-leading data and trends with more breadth and rigour than anyone else.
- Quantitative research in 27 countries
- Qualitative trendspotter insights from 80 markets
- Consumer spending forecasts by category
- Social media listening
- Innovations and patents
You’ve got the “what”. Now you need to know “why”. Our proprietary algorithms connect you to the right trends for your customer. We conduct in-depth analysis into consumer needs, motivations, expectations and behaviours to create mega trends, consumer trends and sector trends. This means you get an unparalleled picture of what will happen next, and when and how to respond.
- 1,000 audience groups
- 50 million data points
- Global adjustment algorithm
- Trend prioritisation algorithm
By understanding the changing nature of trends and forecasting how they’ll evolve, you can prioritise your efforts accordingly. Our solutions will empower you to meet evolving demand, focus on commercially significant opportunities, invest in the right customer segments and channels, and protect against market disruption.
- Alleviate risks to survive and thrive
- Strengthen strategic and brand relevance
- Power fast, sustainable growth
- Target and spend optimally
How are we mapping post-pandemic consumer trends?
Plotting out the Next Normal From the empowered Stakeholder Consumers to the on-pause Experience Seekers, consumer trends continue to shift […]Read article
We need a big data reset
Consumers want increasingly personalised and better experiences. Brands need more complex data to power those experiences. Consumers are becoming polarised […]Read article
See Collision in action
The platform that helps you see what’s next and what you need to do to get there.
Our unique algorithms crunch millions of data points to reveal the trends most relevant to your business – and we show you how best to act on them.