We combine human expertise with technology to show you what matters and why

Identify 01

You can’t afford to miss consumer signals, trends, disruptors or opportunities. You need rich data insights that anticipate shifts and protect your business from market disruption. We get you to the heart of the trends that matter. In fact, we’ve been doing it for decades, delivering industry-leading data and trends with more breadth and rigour than anyone else.

  • Quantitative research in 27 countries
  • Qualitative trendspotter insights from 80 markets
  • Consumer spending forecasts by category
  • Social media listening
  • Innovations and patents

Evaluate 02

You’ve got the “what”. Now you need to know “why”. Our proprietary algorithms connect you to the right trends for your customer. We conduct in-depth analysis into consumer needs, motivations, expectations and behaviours to create mega trends, consumer trends and sector trends. This means you get an unparalleled picture of what will happen next, and when and how to respond.

  • 1,000 audience groups
  • 50 million data points
  • Global adjustment algorithm
  • Trend prioritisation algorithm

Act 03

By understanding the changing nature of trends and forecasting how they’ll evolve, you can prioritise your efforts accordingly. Our solutions will empower you to meet evolving demand, focus on commercially significant opportunities, invest in the right customer segments and channels, and protect against market disruption.

  • Alleviate risks to survive and thrive
  • Strengthen strategic and brand relevance
  • Power fast, sustainable growth
  • Target and spend optimally

Find out how we can help you

Let us help you discover better answers for your business.

26th October 2020

How are we mapping post-pandemic consumer trends?

Plotting out the Next Normal From the empowered Stakeholder Consumers to the on-pause Experience Seekers, consumer trends continue to shift […]

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7th October 2020

We need a big data reset

Consumers want increasingly personalised and better experiences. Brands need more complex data to power those experiences. Consumers are becoming polarised […]

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See Collision in action

The platform that helps you see what’s next and what you need to do to get there.

Our unique algorithms crunch millions of data points to reveal the trends most relevant to your business – and we show you how best to act on them.

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Our data and trends rundown uncovers what matters, why, and what to do next.