Social Wellness
Prioritising positive relationships to improve happiness and wellbeing.
Fantastical Fun
Seeking creativity, community and escapist liberation in fantastical worlds.
Planning Prowess
Planning as a source of control and optimism in uncertain times.
Retrospective Resolution
Expecting brands to apply today’s values retrospectively, and right past wrongs.
War on Waste
Finding solutions for waste-free living.
Power of Now
Community-building and real-time feedback via increased livestreaming.
Acclimatise Now
Adapting to new realities brought about by a changing climate.
Building Resilience
Increased need for personal resilience and preparedness in an uncertain future.
Local Allure
Heritage, pride and sustainability drive consumers to buy local.
Stakeholder Consumer
Consumer need to be an active brand stakeholder, empowered to direct and decide.