Discover 4 key opportunity spaces that are shaping 2026
Cognitive Crossroads

As AI rises, consumers navigate tensions between human control and technological partnership

New Belief Systems

Consumers seek new meaning and belonging in a world of uncertainty

Strategic Spending

Amid polarization and financial anxiety, consumers weigh every purchase and brand interaction

Lifemaxxing

With an unknowable future, consumers redefine what it means to live fully

Unlock deeper consumer insights

Download Foresight Factory’s Trending 2026 report preview and activation scorecard to pressure-test your future business plans against these emerging consumer behaviors.

Trending 2025
The Era of Initiative

The Report | Available now

2025 is proving to be a turning point. Consumers are smashing norms and reimagining their lives with creativity and resilience.

Download our annual Trending report, where we reveal key opportunities to help you navigate 2025 and beyond. Backed by proprietary predictive analysis and strategic commercial actions across multiple sectors, this game-changing report will equip you with the insights you need to stay ahead.

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Discover the 6 key opportunities that are shaping this year – and how to seize them
Escape the Algorithm

Where consumers rediscover the thrill of the unknown

Guochao Goes Global

Reshaping global consumption

Vigilante Vibes

Where consumers take control and more

Positive Friction

Embracing slowdown for deeper engagement

The Relationships Industry

Overcoming disconnection with new bonds

Acting on Intuition

Elevating instinct as ultimate life guide

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