Top Trends of 2020

Uncover critical trends for 2020, challenge your assumptions, find growth opportunities and inform annual planning. Grounded in robust consumer data from 27 markets, our report features in-depth trend analysis reinforced with on-the-ground commentary, case studies and strategies for how to act.

Synthetic Society

The need for conscience-clear imitations of the products and activities c…

Sex Positive

Once regarded as salacious, sex is being rebranded as essential to wellness.

360 Rewards

Consumers expect their loyalty to be recognised across more metrics than spend.

Audiophillia

In a world of visual distractions and limited attention spans, use sonic …

Ownership Overhaul

As access-only services and subscriptions grow, new anxieties around owne…

Acclimatise Now

The growing need to adapt to new realities brought about by a changing climate.

The Un(paid) Economy

An equality-conscious zeitgeist demands that unpaid work receives the rec…

Micro Moments

The established need for snackable consumption is disrupting new aspects …

The Stakeholder Customer

A need to be treated like an active stakeholder by brands, empowered to d…

Meta Messaging

Brands are using humour, irony and collaboration to engage digital natives.

Introducing Collision, our intelligence platform where consumer trends meet data technology

We start with your challenges. Our proprietary algorithms combine with expert insight to uncover the most relevant trends. Then we make them actionable. So, we help you see beyond what’s happening now, to what needs to happen next and what you need to do to get there.

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Our data and trends rundown uncovers what matters, why, and what to do next.