Trending 2023 - The Report
Our Trending 2023 report is out now. The consumer is weary, the mood is rebellion, and the opportunities are a little less obvious. Kickstart your strategic planning season by downloading our Trending 2023 report.
*The preview report covers 1 out of the 4 mindsets. Only clients have access to full report.
New trends for 2023
We’ve identified 4 new consumer trends tapping into the rebellion theme: Unapologetically Me, Moveable Morality, Going Incognito, and Now or Never. Hover over the images below to reveal a summary of each of the trends.
Embracing individual style and choices in defiance of perfection and sameness.
Questioning centralised authority in favour of personal judgements about what is right.
Striving for privacy and invisibility in an age of omnipresent surveillance.
Now or never
A carefree attitude of wanting to live for the moment.
The rebellious mindsets
In this year’s Trending report, we reveal how rebellion will drive consumer decision-making across four key mindsets in 2023 and the decade ahead: the rebellions against perfection, authority, surveillance and restraint.
Trending 2023. Powered by Collision our dynamic trends intelligence platform.
We start with your challenges. Our proprietary algorithms combine with expert insight to uncover the most relevant trends. Then we make them actionable.
We help you see beyond what’s happening now, to what will happen next and what you need to do to get there.