Social Wellness
Prioritising positive relationships to improve happiness and wellbeing.
Prioritising positive relationships to improve happiness and wellbeing.
Seeking creativity, community and escapist liberation in fantastical worlds.
Planning as a source of control and optimism in uncertain times.
Expecting brands to apply today’s values retrospectively, and right past wrongs.
Finding solutions for waste-free living.
Community-building and real-time feedback via increased livestreaming.
Adapting to new realities brought about by a changing climate.
Increased need for personal resilience and preparedness in an uncertain future.
Heritage, pride and sustainability drive consumers to buy local.
Consumer need to be an active brand stakeholder, empowered to direct and decide.