Reckoning with Reality
Consumers and brands can no longer afford to shut their eyes to urgent issues and changes impacting the world at large, from the AI revolution to health crises and environmental degradation. People are being forced to reckon with 4 big questions:
What does it mean to be HUMAN?
What does it mean to be HEALTHY?
What does it mean to be SUSTAINABLE?
What does it mean to be BELONG?
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