Blog

Welcome to Trending 2018, Foresight Factory's Annual Conference

I am particularly proud that on Thursday 19th October we will host our biggest ever conference, Trending 2018, where we will welcome 400 delegates…

Is customer loyalty helping your brand – or hindering it?
Earlier this year we launched our latest Brand Magic study, our analysis of the essence of the most successful brands – and the characteristics that attract consumers…

Trending 2017: The Mid-Year Review

Now in the middle of 2017 - a year that Foresight Factory predicted would be governed by precariousness - it’s clear that there’s a long shadow being cast by the sentiment…

Categories

Latest Posts

What Does It Mean To Be A British Brand?

At our conference Trending 2018, we will be asking, "is Brand Britain is holding its value in light of Brexit?...

The Home: The New Frontier of Branding and Advertising

For us the connected home is the most compelling prospect when we think about how it connects with the externa...

how brands can stand out in a saturated market

How Can Brands Stand Out In A Saturated Market?

With our annual conference Trending 2018 just next week, we’d like to start the conversation early...

Exhibiting at Trending 18, Foresight Factory consumer analytics and trends

Trending 2018: Our line-up of partners and exhibitors announced!

With the annual conference one week away, we are able to officially announce the list of exhibitors ...

How To Maximise Customer Loyalty Using Trends

How can predictive trends reshape the loyalty cycle? Consumers today are less obsessed with discounts than ...

Local Perspectives: Christmas travel habits

In our final installment of the Local Perspectives series on Christmas, we take a look at consumer C...

Welcome to the #NeverNormal

A preview of our world that's #NeverNormal, where we summarise the context faced by consumers and b...