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It's time to reckon with reality.

Discover the trends and mindsets defining the next era of humanity through our report.

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Foresight-led brands perform better

Feel empowered to embrace uncertainty and shape the outcomes that lie ahead.

Foresight is what we do, it’s all we do. It's in our DNA.

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Strategic Foresight for growth

Unearth real competitive advantage.

Our unique system builds, embeds and instils deep-rooted value within your corporate strategy.

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Pioneering Strategic Foresight for sustainable growth.

We’re your antidote to industry noise, offering specific answers to future customer questions.

Evaluate and alleviate risk

Achieve fast sustainable growth

Be confident and aligned on brand strategy

Operate with business efficiency

Discover real AI advantage.

No hype, just intelligence: Our AI sets the standard.

Unrivalled data expertise

Forget web scraping – we go much deeper with proprietary, layered, and blended data sources.

Unique future perspectives

While we can't predict the future, we excel at mapping it across multiple horizons and timescales

Supply mapped to demand

Unlike the rest, we link commercial activity to real consumer trends, unearthing opportunity and first-mover advantage.

Precision decisions

Make better decisions at your chosen customer level, spanning categories, disciplines and markets.

Connect consumer demand and market potential with your target audiences, for first mover or fast follow advantage and distinct growth prospects.

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“

Foresight Factory is a great partner in generating data-driven, thought-provoking insights. We use their input at all stages of our marketing processes, from framing strategies to operational category planning.

Izabela Klein, Customer Insights Manager Loyalty and B2B

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Foresight Factory are our trends partner. Their forecasted framework approach has been instrumental in equipping us with the evidence and insight to prioritise and drive our key marketing investment decisions.

Michael Lerch, Director Brand Strategy & Brand Management

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We use Foresight Factory to help us identify relevant trends and opportunity spaces for innovation. Their models helped us understand market opportunity sizing and prioritization, and their facilitated, cross-functional workshops enabled us to get to the strongest concepts and ideas.

Hillary Gelfman, Director, Global Category Innovation

“

We use Foresight Factory to better understand and predict future consumer behaviour. Foresight Factory's trend reports are of great value for us within Global Consumer Strategy to get a sense of what is emerging vs established in the consumer world and to track the trajectory of business critical themes such as diversity, sustainability & sports habits.

Svea Nassat, Global Brand Strategy Manager