Build a strong bridge to the future. Trends and intelligence tailored precisely to you. Competitive intelligence refreshed every day. Competitive context showing new opportunities.


Stay relevant and outperform competitors

Build your approach to customers of the future on robust data.  Respond faster to emerging, significant opportunities.


Drive every efficiency

One common narrative adopted by stakeholders. All resources aligned with key objectives. Tight customer targeting and channel management.


Cut your investment risk profile

Anticipate market changes and minimise uncertainty. Build your plans on highly credible data points. Competitive listening – refreshed everyday.

Trending 2023 - The Report

Our Trending 2023 report is out now. The consumer is weary, the mood is rebellion, and the opportunities are a little less obvious. Kickstart your strategic planning season by downloading our Trending 2023 report.

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A unique combination of human and machine trend talent

From London and New York to Seattle and Singapore, our experienced experts and powerful algorithms deliver answers that give you confidence in your future. This unique partnership of human and machine intelligence enables us to deliver foresight and business-critical answers.

A consumer trends platform like no other

We start with your challenges. Our proprietary algorithms combine with expert insight to uncover the most relevant consumer trends. Then we make them actionable.

Find out what makes us better than the rest.

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Strategic foresight matters more now than ever before

How are your customers’ priorities shifting? How can you ensure your brand and offering stay relevant to their needs?

Discover our five principles of Strategic Foresight, and watch our How to get Strategic Foresight right and Here to Stay Covid Habits webinars. Our latest global data gives an unmissable lens on consumer hopes, fears, expectations, and priorities in a newly vaccinated society.

Find out more

200 of the world’s leading brands put their long-standing trust in us to help future-proof their business

Foresight Factory is a great partner in generating data-driven, thought-provoking insights. We use their input at all stages of our marketing processes, from framing strategies to operational category planning.
Izabela Klein, Customer Insights Manager Loyalty and B2B
Foresight Factory are our trends partner. Their forecasted framework approach has been instrumental in equipping us with the evidence and insight to prioritise and drive our key marketing investment decisions.
Michael Lerch, Director Brand Strategy & Brand Management
We use Foresight Factory to help us identify relevant trends and opportunity spaces for innovation. Their models helped us understand market opportunity sizing and prioritization, and their facilitated, cross-functional workshops enabled us to get to the strongest concepts and ideas.
Hillary Gelfman, Director, Global Category Innovation
We use Foresight Factory to better understand and predict future consumer behaviour. Foresight Factory's trend reports are of great value for us within Global Consumer Strategy to get a sense of what is emerging vs established in the consumer world and to track the trajectory of business critical themes such as diversity, sustainability & sports habits.
Svea Nassat, Global Brand Strategy Manager
Walt Disney

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