Convert insight into opportunity with the ten new trends of 2020

Our consumer trends and data will give you the answers to your strategic challenges.

Know where to focus and how to act.

We don’t just identify trends, we prioritize the trends that matter most. We work with over 250 global clients to select the right trends for them that will deliver maximum growth.

It all starts with the evidence, we have global trended data across 27 countries. Our proprietary algorithms crunch millions of data points across sectors, audiences and markets to select the right trends for your business.

We can guarantee you’ll always focus on the right signal.

How we help

Identifying the right, evidenced priorities to influence the board and C-suite.

A 360 view of your consumers’ attitudes and behaviours to inform targeting and segmentation.

Modelling consumer demand for your product or service.

Evaluating and prioritising marketing investment decisions.

Scoring and ranking trends to focus on what matters most to your audience.

Finding new markets and audiences.

We deliver impact across

Branding & Positioning

Challenge your brand values against where your consumers are now and where they will be in the future

Understanding your audience

Deliver customer-centric solutions at the right time and via the best channels

Customer Engagement (CRM)

Build better customer loyalty throughout your product or service lifecycle

Innovation & Product Marketing

Confidently understand how and why your consumers will adopt new concepts and technologies

Marketing Communications

Create a plan for your audiences with the right messaging, communications and channels

Customer Experience

Give your customers a better journey. Create empathy with them. Give them greater control

Our services

Foresight Factory online

The platform where trends transform your business focus. Always on(line). Prioritise the trends that matter most to your business.

Find out more

Trends Framework

Focus on the right consumer and market signals for growth.

Find out more

Market Opportunity Sizing

Model future consumer demand for your product or service.

Find out more

Thought Leadership

Create ideas and campaigns that disrupt and evolve markets/sectors.

Find out more

Our services

Foresight Factory online

The platform where trends transform your business focus. Always on(line).

Find out more

Trend Frameworks

Focus on the right consumer and market signals for growth.

Find out more

Market Opportunity Sizing

Model future consumer demand for your product or service.

Find out more

Thought Leadership

Create ideas and campaigns that disrupt and evolve markets/sectors.

Find out more

Our services

Foresight Factory online

The platform where trends transform your business focus. Always on(line).

Find out more

Trend Frameworks

Focus on the right consumer and market signals for growth.

Find out more

Market Opportunity Sizing

Model future consumer demand for your product or service.

Find out more

Thought Leadership

Create ideas and campaigns that disrupt and evolve markets/sectors.

Find out more

Foresight Factory's new mining tool AYDA™ is a game changer. It delivers depth insights on my many consumer audiences at the touch of a button. It also gives me the ability to refine constantly to allow me to target on a much more personalised level.

Sylvie McDermott, Currency Fair

Foresight Factory has been the DMA insight partner for more than 20 years, helping the DMA and our members navigate through transformational changes in technology, media channels and most importantly, use of customer data.

Chris Combemale, Group CEO, Direct Marketing Association

We go to Foresight Factory for the truth about trends. We need to know how big a trend is, how fast it is growing, and which consumers are impacted the most – we trust foresight factory to do this for us.

Zoe Ruffels, Vice President, Consumer Insight and Analytics, Samsung

Foresight Factory have crafted a bespoke trends framework for London City Airport, an invaluable complement to our customer data and insights strategy. It helps us prioritise from long list of customer priorities to ensure we deliver maximum benefit to our passengers.

Neil Dillon, Marketing Director, London City Airport

Foresight Factory is a great partner in generating robust, data-driven and thought-provoking insights. We use their input at all stages of our marketing processes, from framing our strategies, to operational category planning.

Izabela Klein, Customer Insights Manager Loyalty and B2B, Shell

Figuring out what our brand should activate, especially our Luxury Customers is always a challenge in today’s climate. There’s so much we could do, but what will truly resonate? Foresight Factory are our trends partner, their forecasted framework approach has been instrumental in equipping us with the evidence and insight to prioritise and drive our key marketing investment decisions.