Consumers' needs and priorities are shifting in response to the outbreak. We'll help you understand what's temporary and which newly-learned behaviors will become habitual. Prepare your response with our sector and consumer report.
Our consumer trends and data will give you the answers to your strategic challenges.
Know where to focus and how to act.
We don’t just identify trends, we prioritize the trends that matter most. We work with over 250 global clients to select the right trends for them that will deliver maximum growth.
It all starts with the evidence, we have global trended data across 27 countries. Our proprietary algorithms crunch millions of data points across sectors, audiences and markets to select the right trends for your business.
We can guarantee you’ll always focus on the right signal.
How we help
Uncover what matters and gain strategic foresight. Discover opportunities and get the insights that steer your business towards tomorrow with confidence and clarity.
Power customer and category growth. Target the right consumer needs, identify emerging opportunities and ensure your brand remains relevant to customers with ongoing intel.
Target and spend
Zero in on the correct customer segments with trends and data that hone your marketing investments. Get insights that drive marketing efficiency and business perfomance.
Move from survive
Eliminate uncertainty, know what’s happening next. Protect against market disruption and anticipate consumer shifts. Read the signals to navigate the most pressing pitfalls.