We provide the most robust data and trends intelligence on consumers available today.
Foresight Factory has been laser-focused on the wants and needs of consumers for over 20 years.
We specialize in helping you focus on the right trends by providing the best data on consumers, combined with first-class analytical and predictive capabilities.
This means: we don't do fads.
Instead we use trends and consumer data to answer the key commercial questions your business is asking.
How we help
We know that strategic decisions based on the future always carry risk.
There is no crystal ball.
Our team of data scientists, analysts, trend-spotters, client partners and futurists use data to mitigate these risks.
Our mission
Provide access to the critical trends for your business. Ensuring you’re one step ahead of the threats and opportunities your business will face in the future.
Extract maximum value from your core audiences through the provision of trends, insights, data and innovations that validate your strategy now and in the short-term.
Give the resources you need to identify and internally sell-in new and adjacent segment and market opportunities with confidence.
We have over 250 clients globally. We support them in the following areas:
Branding & Positioning
Challenge your brand values against where your consumers are now and where they will be in the future
Understanding your audience
Deliver customer-centric solutions at the right time and via the best channels
Customer Engagement (CRM)
Build better customer loyalty throughout your product or service lifecycle
Innovation & Product Marketing
Confidently understand how and why your consumers will adopt new concepts and technologies
Marketing Communications
Create a plan for your audiences with the right messaging, communications and channels
Customer Experience
Give your customers a better journey. Create empathy with them. Give them greater control
What we sell
More human than machine
We’re a team of over 400 trend-spotters, data scientists, industry consultants, researchers and trends specialists.
We combine analytical and predictive capabilities with robust data sets. This means we provide two services: Consulting and Foresight Factory online.
Consulting
Consulting
We provide a range of consulting services. This includes developing foresight frameworks, identifying the consumer signals you should be monitoring, scenario planning to driving thought leadership.
Foresight Factory online
Foresight Factory online
This is our powerful and always updated platform where you can access all our trends, insights and data from one place.
Our Trending 2018 Report
Our 20+ years’ experience allows us to report on the wants and needs of consumers now and in the future, and also benchmark trends against what’s gone before.
We can do this on a global scale across countries, sectors and behaviours.
Every year we hold a major trends conference for our clients and guests. The main output of this is our report. Our 2018 Trending Report is available to download here.
If you would like to discuss any of the trends explored or are interested in working with us to create your own bespoke report please contact us here.