Our consumer trends and data will give you the answers to your strategic challenges.
Know where to focus and how to act.
We don’t just identify trends, we prioritize the trends that matter most. We work with over 250 global clients to select the right trends for them that will deliver maximum growth.
It all starts with the evidence, we have global trended data across 27 countries. Our proprietary algorithms crunch millions of data points across sectors, audiences and markets to select the right trends for your business.
We can guarantee you’ll always focus on the right signal.
How we help
Identifying the right, evidenced priorities to influence the board and C-suite.
A 360 view of your consumers’ attitudes and behaviours to inform targeting and segmentation.
Modelling consumer demand for your product or service.
Evaluating and prioritising marketing investment decisions.
Scoring and ranking trends to focus on what matters most to your audience.
Finding new markets and audiences.
We deliver impact across
Branding & Positioning
Challenge your brand values against where your consumers are now and where they will be in the future
Understanding your audience
Deliver customer-centric solutions at the right time and via the best channels
Customer Engagement (CRM)
Build better customer loyalty throughout your product or service lifecycle
Innovation & Product Marketing
Confidently understand how and why your consumers will adopt new concepts and technologies
Create a plan for your audiences with the right messaging, communications and channels
Give your customers a better journey. Create empathy with them. Give them greater control