We have over 20 years’ experience helping the world’s biggest brands see different perspectives and create new business opportunities
Helping to ensure future product and brand relevancy for Kellogg's
We worked together with the Kellogg’s team to discover new opportunity spaces and innovate within them. To do this, we prioritised the consumer trends aligned to their food and beverage needs. We then worked together with innovation and brand teams to develop a set of concepts to move forward with.
Maximising marketing investment for BMW’s affluent customer segments
Investing in marketing assets that would resonate with customers across its brand and business model was a priority for BMW. We built a trend framework with activations for each segment across marketing assets and channels. The result? Consumer evidence to guide marketing investment for BMW’s most affluent segments.
Putting consumer-centricity at the heart of Toyota’s strategic direction and innovation pipeline.
We worked closely with Toyota to put consumer-centricity at the heart of its strategic direction and innovation pipeline. We developed a trend framework to identify core contextual and consumer trends, creating focus areas for the brand’s future strategy and innovation.
Providing the DMA with market-leading thought leadership
We’ve worked together with the DMA for over 10 years, looking at changing public attitudes towards data and the future of customer engagement. We provide the DMA with the thought leadership to enable their membership to respond to changing consumer demand, engage the media and influence government stakeholders.
Helping DFW evolve travel and mobility
DFW Airport needed to understand the evolution of travel and mobility in order to build an innovation pipeline for the future. To address this need we created a Trend Framework to show how the airport’s innovation strategy should develop to meet the needs of the future traveller, while also showing it to track weak signals of change to stay ahead of the curve.
Exploring the long-term future of flying for British Airways
We were tasked with exploring the long-term future of flying. Drawing on new bespoke global research across 10 markets and an expert panel with representatives from NASA, Boeing and Airbus, we developed a dynamic analysis of the likely changes to the demand for – and delivery of – flying experiences over the medium and longer term. We also created five scenarios envisioning the future of flying.
Helping Dairy Farm stay ahead of current market conditions
Dairy Farm wanted to overhaul its in-store experience across Southeast Asia. We developed a trend framework identifying the critical trends that were most relevant to their objectives, and combined this with local nuances and detailed consumer data.
Are the kids alright?
Gen Z are more diverse, dynamic, and digitally savvy than any other generation. But a sense of injustice and anxiety is pervading their future – which has been made more uncertain due to COVID-19.
This report preview includes insights, case studies and recommendations for two of our Gen Z segments. It showcases how our audience segmentation work enables you to integrate key groups’ realities and spending priorities into your planning process more efficiently.
We help our clients see further.They trust us to interpret signals and show them what matters to their consumers, so they can eliminate uncertainty, power long-term growth and future-proof their strategy.