Fast track from data to answers

This is no average consumer trends platform. ‘Collision’ is:

Deep - with extensive consumer datapoints
Smart - at curating highly customised and relevant results
Commercial – delivering practical business recommendations

Very deep data you can trust

Highly accurate, industry and business-specific predictive data at a category, market and audience level. So you always have robust data to base your strategy on.

Very Smart

Our AI technology matches consumer trends with commercial activity.

See where your industry is heading, how your competitors are responding and spot the opportunities no one else is seeing.

Very commercial

Fast track from data to answers. Global and local.

Reinforces current strategy with more depth.

Highlights new gap opportunities.

Speeds decision making.
Reduces risks.

A little sneak peek

We’re offering you a free audience comparison. See how you can compare audiences and countries to understand local nuances. We've compared Gen Z in APAC to Baby Boomers in the US (this is just one comparison, we have hundreds!).

We’ll show you:

Local optimisation opportunities for your audiences with opposing trends
Areas for global activation through complementary trends
What you should do next to activate - globally and locally

You're in good company

“

Working with Foresight Factory experts allows us to better understand how recent trends could shape or even disrupt our industry. Collision is a powerful tool to explore new trends and go in-depth to see how important they are for different countries and age cohorts. I use these insights to inspire our team, support our marketing planning and evaluate new opportunities.

Judith Ifsen
Manager Customer Insights & Audience Northern
Europe, Accor Hotels

“

The automotive industry is a fast-pacing environment and at Hyundai our most important focus, is the need of our customers. Foresight Factory Collision helps us to analyse the latest consumer trends and behaviours in an easy to use and intuitive platform. It helps us break down and compare insights and data by relevant variables, which enables us to have latest updates on trends and customer needs at all times. All in all, a fantastic tool.

Market Intelligence team Hyundai Motor Europe

“

Foresight Factory is our longstanding consumer and sector trend intelligence partner, supporting us through the Collision platform which turns foresight into usable data, competitor mapping and new opportunity alerts.

They also deliver regular personalised trends through interactive webinars which are highly appreciated by many of my business colleagues. Growing adoption of the use of Collision across many connected departments has re-enforced one shared and powerful narrative for the future.

Claire de Kerautem
Head of Innovation
Allianz

“

We really value our long-standing partnership with Foresight Factory and the depth and robustness of their insight make us consistently better at what we do. Using Collision not only allows us to gain a deeper understanding of our present and future customer but equips us with the tools to make informed decisions about the future strategy of our business.

Insight Director
Global Bank