Opportunities & Innovation

See the right opportunities, at the right time, for the right consumer.

Our bespoke analytics and innovation scans reveal gaps, opportunities and early consumer-led signals, identifying the key growth areas in your category and for your brand.

We decipher the emerging mindsets, aspirations and behaviours that define commercial opportunity for your business.


Understand likely consumer spending priorities.


Prioritise the right innovation pipelines to profit from consumer need-led gaps in the marketplace.



Develop targeted consumer-centric NPD, optimised for your customers and your competitor landscape.


Identify when and where demand will materialise.

Competitive success scan

Trend-led view on sector winners and losers – identify gaps in consumer needs so you can focus on sustainable success.

Opportunity spaces

Prioritise the right innovation pipelines to profit from consumer-led gaps in the marketplace.

Modelling demand

Deliver confident growth projections through our consumer trend and category analysis, and test boosted and suppressed consumer demand and potential spend.

We use Foresight Factory to help us identify relevant trends and opportunity spaces for innovation. Their models helped us understand market opportunity sizing and prioritization, and their facilitated, cross-functional workshops enabled us to get to the strongest concepts and ideas.

Hillary Gelfman, Director, Global Category Innovation

Explore our other services…

London City Airport - Strategic Opportunity Framework

Case Study

Foresight Factory produced a strategic framework report outlining which areas of the airport experience we expect to become more important in driving consumer satisfaction. The report also highlighted where and how to act to maximise the return on investment for future airport innovations.

Samsung - Defining future drivers for an innovation concept

Case Study

A highly successful project with Samsung, uncovering a profitable go-to-market proposition using the power of consumer demand modelling. The result was greater clarity and direction on positioning for product development, and incremental value quantified across each feature of the concept.

Want to see tomorrow?

Let us help you get there – today.