We deliver data-led, consumer-centric analysis, with road maps and recommendations that are actionable and future-focused. Our reports will show you the trends to act on and challenges to consider across your business functions.

Our futures’ lens will ensure you’ll be able to confidently meet evolving demand and protect against market disruption.


Seeing beyond today to meet tomorrow.


Confidently understand and act on the consumer themes that are impacting your business.


Know when and
where new demand
will materialise.


Empower your
to serve and
target your key segments
more effectively.


Know which business models to deploy, and for whom.


Consumer-centric industry analysis - know how and when to seize opportunities, and which business models to win with.


Consumer-centric category insight – giving confidence in how and when to act for your segments and geographies.

Tribes & Segments

Data-led recommendations – map how your most profitable segments will act across multiple timeframes.


Know how and when to adjust strategically for COVID-driven realities and opportunities with key audiences.


Deep insight into a strategic theme — identify business opportunities for both the recovery period and the next normal.

The Future of Banking report makes some bold claims for the future, for consumers and for banks. Understanding what the future holds in banking is vital in helping us prepare our business, so we can best support our customers. We’ve gained invaluable insight into where we are and where we are going – not only as an industry, but as a society. It’s revealed that the Future of Banking is already here.


Mark Curran, Director of Payments and Open Banking, CYBG

Explore our other services…

British Airways: The Future of Flying

Case Study

A groundbreaking study with British Airways. As part of BA’s campaign to celebrate its 100 years of history and innovation, Foresight Factory was commissioned to produce a white paper examining the future of flying in the coming century.

CYBG: The Future of Banking

Case Study

In response to emerging technology, new regulations and evolving consumer expectations, Foresight Factory was tasked with identifying the key trends driving the future of banking for consumers and SMEs, and evaluating their impact over the next 3, 5 and 10 years.

Want to see tomorrow?

Let us help you get there – today.