Anticipate change and strengthen your position with Sector Futures
Understanding the eco-focused high-net-worth traveler
How we helped a luxury business anticipate changing expectations among affluent travelers
A global luxury brand wanted to understand how shifting definitions of premium and rising sustainability expectations were reshaping the behavior of high-net-worth travelers. The goal was to identify the needs, motivations, and attitudes driving this audience and to uncover strategic opportunities for new products, services, and experiences. We built a detailed picture of the evolving eco-minded luxury traveler and translated these insights into actionable business opportunities.
Our Approach
The Outcome
The work gave the client a clear understanding of the risks and opportunities created by the shift toward eco-ethical luxury travel. It is now being used to:
- Inform product and service testing
- Shape innovation pipelines
- Guide the development of sustainable mobility offerings
- Refine how the brand engages high-value customers across travel moments
“This work gave us the clarity we needed. We now understand what the next generation of high-net-worth travelers expects from sustainable luxury and how we can design offerings that truly resonate.”
See Beyond with Sector Futures
Sector Futures applies rigorous strategic foresight and scenario planning to your specific category, vertical, or consumer segment. We identify the macro forces, market disruptors, and PESTLE analysis dynamics shaping your space, so you can future-proof strategy and investments.
Combining horizon scanning, future forecasting, and deep STE(E)P analysis, we help you plan across multiple plausible futures. The result is clarity on where the greatest market opportunities and risks lie, before others see them.
What you get
1) Future innovation scan – exploration of disruptive developments in a chosen sector organized into future opportunity spaces to guide and inspire long-term planning.
2) Future uncertainties framework – a structured exploration of the critical uncertainties shaping your chosen space.
3) Tailored scenario sets – coherent alternative futures, customised to address your strategic questions.
4) Resilience pathways – practical frameworks for navigating crises and disruptions.
What you gain
1) Make better strategic planning decisions in the face of uncertainty.
2) Stress-test strategies using tailored scenario planning.
3) Identify pestle forces and key signals of change before they impact your market.
4) Define bold but realistic future consumer scenarios to guide innovation.
5) Improve business risk management and ensure readiness for disruption.
Best for
1) Strategy leaders
2) Foresight professionals
3) Innovation experts
4) Strategy consulting teams
See beyond with Sector Futures, seek deeper sector clarity and prepare for change in a specific vertical, achieving profitable business growth.
