The Male Beauty Rebrand

Foresight Factory’s latest report applies strategic foresight powered by our AI research assistant to explore the male beauty boom. Built on proprietary research data and our 70+ global consumer trends, it reveals the key consumer insights to help brands build trust, avoid reinforcing pressure and create value through authenticity.

In this report you will discover:

1. Data-driven insights on the growth of male beauty.
2. Current-day signals: Repositioning of “unmasculine”, lessening stigma around male beauty and more.
3. Clear actions to help your brand engage with men and beauty and personal care routines.