Trending 2026: The Adaptation Advantage

Foresight Factory’s annual guide to future business planning

Crisis-fatigued consumers are adapting to perpetual uncertainty, developing tactical strategies to navigate disruption. The consumer landscape is now defined by contradiction, creating four key opportunity spaces for innovation. Brands must operate strategically within these spaces while building new anchors of meaning for consumers in a world of constant flux.

Download our preview report to pressure-test your future business plans against 2026 consumer behaviors.