The Male Beauty Rebrand

Foresight Factory’s latest report applies strategic foresight to explore the male beauty boom. Built on proprietary research data and our 70+ global consumer trends, it reveals the key consumer insights to help brands build trust, avoid reinforcing pressure and create value through authenticity.

In this report you will discover:

1. Data-driven insights on the growth of male beauty.
2. Current-day signals: Repositioning of “unmasculine”, lessening stigma around male beauty and more.
3. Clear actions to help your brand engage with men and beauty and personal care routines.