The Next Bite: Future Forces Reshaping the Food & Beverage Industry

Key findings

• 71% of global consumers consider sustainability when buying food or drink, yet price sensitivity is still a barrier to sustainable choices
• Gen Z consumers in the US (13%) rank stress relief as a top-three need from the food they eat
• Engineered food formats are growing in acceptance, but consumer trust remains a hurdle, with transparency and ethical positioning key to unlocking growth

Food and drink choices are being reshaped by new priorities—emotional wellbeing, sustainability, and the rise of tech-enabled nutrition.

In this latest report, we spotlight three of the most impactful trends transforming the category: Mood Food, Climatarian Diets, and Engineered Eats.