Activate market opportunities with precision

Ensure your products and services align with future customer needs.

Customer-centric forecasting

For a major drinks company exploring the low/no-alcohol market, you need data to test whether millennials and Gen Z are ready to lead this category. Our analysis identifies viable audiences, uncovering new revenue streams and consumer behaviors.

What you'll surface

Proprietary data revealing sub-groups (e.g., 33% of the 21+ buying audience) and their drinking occasions, alongside revenue projections. Graphs and data points show how to target this emerging category, offering actionable insights to expand your market presence.

Why it works

By identifying key trends and target audiences, you can enter new markets early and capitalize on a rapidly growing $10bn+ category.