Get the most out of the Publicis Groupe Collision membership

Collision is our dynamic intelligence platform where we let you see what’s next and what you need to do to get there. We connect our trend data to your challenges so you can see what to do, and when.

Find out what really matters

How our algorithm gets you straight to the trends that matter most to your clients & sectors.

Challenge your assumptions

Explore and interrogate our data.

Know your customer

Dive deeper with our audience insights reports.

Prepare for what’s next

Pinpoint where, when and who with our predictions.

Find inspiration, identify opportunities and track the competition

Curated brand innovation to help drive break-through creative ideas.

Make trends meaningful and actionable

See how to act and when with every trend. Find the storytelling you need to drive change for your clients.

Foresight Factory has been realllyyyy useful in the short time we have been using it.

Harshy Ugarte, Strategy Executive, Starcom Australia

Find out what really matters

Our unique algorithm crunches millions of data points at lightning speed to pull out the most significant trends for sectors, markets and customer experience.

Filter by country, region, or key customer group – so you see our trends from your client’s perspective.

Go to the algorithm

Challenge your assumptions

Our datasets have been built over decades to deliver robust and accurate predictions and to allow you to see what your customer really thinks, feels and does. 

We help you to deliver better solutions designed with real people in mind, with greater confidence, and less doubt.

Go to data

I’m in love with how you have the data but allow manipulation of it based on needs. Reminds me of a mix of Stylus/Contagious with Global Web Index. LOVE!! 🙂

Rachel Yeomans, Head of Digital Experience, Saatchi NY

Know your customer

We help you know what your customers want, before they do. Learn what’s certain to motivate and by how much, whilst understanding the behaviours that are here to stay.

Use our Audience Insights hub to 

  • See how to target generations and key audience groups
  • Understand driving behaviours, like budgeting and eco-behaviours in consumer segmentations
  • Discover emerging tribes of people behaving differently to the norm to identify cutting edge behaviours

 

Go to Audience Insights

Prepare for what's next

We predict continuous change with outstanding accuracy so we can reveal future behaviours before they happen. Spot signals today so you can prepare for tomorrow and stay ahead of your competition. Quantify future opportunities for your emerging products and services. Let our robust, fact-based forecasts and data predictions do the legwork.

Go to predictions

Find inspiration, identify opportunities and track the competition 

Our continuous global innovation scanning tracks patents and innovations from disrupter brands to established global companies to spark ideas for innovation. Find the inspiration you need to drive break-through creative ideas.

Go to innovations

I really like the innovations. It’s great to see what other companies are doing, and bringing the trends to life.

(Non-User) Gaby Betancourt, CX/UX Design research, Publicis Sapient

Compared to other platforms, Collision is very simple. Day to day it is very usable.

Andrew Bowyer, Director Customer Experience & Innovation Consulting, Publicis Sapient

FAQs

Who do I contact to sign up new users?

As licenses to Collision are allocated across the network, please contact Helen Katz, EVP Research, Publicis Media (helen.katz@publicismedia.com) and Sally Brennock, VP Branded Applications. Global Process, Publicis Media (sally.brennock@publicismedia.com) to request access.

Can I access any extra help on a specific brief?

Yes – each region has a dedicated client partner assigned to help. Simply fill out this 5-min briefand someone will contact you to discuss your project, question and timing. (We typically ask for at least a  2-day turn around)

Do you offer webinars?

We run regular webinars, which are free to attend to anyone, not just membership holders. Catch up on previous webinars and register for the next ones here.

What’s your research methodology?

We use an online methodology using panel based recruitment. Samples are provided by ICM Unlimited, GMI and their trusted partners. Surveys are designed to be interactive and accessible by respondents via mobile, desktop and tablet devices. Interlocking quotas are set on age, gender and region and data is then weighted to be nationally representative on age, gender and region for the offline population per market.

What’s adjusted data?

In international market research, base levels of enthusiasm vary significantly between countries due to cultural differences, semantics and differing optimism levels. We adjust our data with an intelligent algorithm that allows you to make meaningful comparisons between markets on a global chart. When you focus on one specific country, we show reported data.

How do I see Baby Boomers in global data?

You might have spotted that Boomers have disappeared from our global charts because our default age bracket is 16-64 (which cuts through Boomers). You can still access Boomer data by going to the advanced tab on any chart and selecting 16+ instead – watch our 10 second video showing you how here.

How do I save content for later?

You can pin anything you find on Collision to a board to come back to later. Set up a new boards here and you’ll be able to start pinning.

Can I share content with colleagues?

Yes – everything has a share button so you can email insights directly to colleagues. You can also share boards if you have a collection of insights you’d like to share with your team.

How do I change the topics I’m sent in my notification emails?

Go to your preferences here and select the sectors that interest you to receive weekly updates of what’s new. If you’re finding you’re getting too many emails from us, you can also switch to monthly notifications.

I’m super excited to dig more into the tool as I see so many uses and applications for my work!

Alicia Kolman, VP of Data & Tech, Zenith Optimedia US

Ready to start seeing beyond?

Do you need to know what to expect for the next 6 months? Are you trying to understand how to connect to your audience to plan a campaign that will resonate? Or maybe you’ve just read hundreds of trend reports about Gen Z  –  but you still don’t know what to do.

Get straight to what matters with Collision.

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