We ventured deep into the decade to explored the mega trends and macro forces that will shape the future, including the fourth industrial revolution, affluence and inequality, environmental pressures and more.
We grappled with the big questions such as ‘How will we vacation in 2030?’ and ‘Should we really expect a roaring Twenties?’
We reveal the seismic changes to consumer behaviours and attitudes, that are here to stay in a post-COVID world, and those that’ll be readily lost. Our latest 2021 global data gives an unmissable lens on consumer hopes, fears, expectations, and priorities in a newly vaccinated society.
We explored critical themes of the newly vaccinated world from energised consumer needs and channels to new societal priorities. As pandemic-weary consumers emerge into a changed world to satisfy their cravings, we discussed how brands can stay on the front foot and be ready to meet emerging demands.