Get straight to what matters
Our unique algorithm crunches millions of data points at lightning speed to show you what's most important. Here are some real world examples of the burning questions it's helped answer.
How much does sustainability really matter?
A British high end retailer asked us what sustainability really meant to their high end consumer. How important is it really? What does it mean to them?
Our answer: Our Algorithm found that for UK customers, sustainability was about challenging throwaway culture, for Chinese consumers sustainability combined with pride and a love of heritage combined to drive them to shop local – from production to distribution, while UAE consumers wanted sustainability activism and brands that champion eco-ethical issues and values.
Result: This informed the messaging for their new sustainability positioning.
Should I invest in influencer marketing?
A jewellery brand came to us to ask what the public perception of influencers is now. Should they continue using influencers, or are they missing another avenue to engage?
Our answer: Our Algorithm uncovered that for Gen Z influencer marketing is still very relevant alongside UGC and content co-creation. Gamificiation is also a growing area to explore. For Millennials, influencer marketing is still relevant, but limited editions and personalisations could better persuade. While for Gen X influencer marketing does not hold much relevance and they respond better to surprise & delight, rewards and discounts.
Result: they maximised the reach and engagement of their new brand by refining their influencer strategy. They also justified getting more budget for their next influencer campaign!
How do I connect with African Americans?
A US agency wanted to understand what was really important to young African Americans. What do they care about? How to reach them?
Our answer: Our Algorithm quickly found that community was a key need for this group.
Result: better positioning of a new skincare brand that really resonated with the target market.
What are you waiting for? Get answers to your burning questions now.