6 things consumers believe about Brexit

How do British consumers expect Brexit to impact society? The UK is leaving the European Union on the 29th ...

The real reason why consumers buy into a brand

... And everything you need to know about 'brand authenticity'. We know that in a world of counter culture, c...

Loyalty Program Strategy for the Asian Consumer

Loyalty In Asia Over a series of recent reports Foresight Factory has been examining the trends driving succe...

Local Perspectives: Brand Authenticity and Change

  At Foresight Factory, we have seen that globalisation and growing interconnectedness exposes consume...

Is customer loyalty helping your brand – or hindering it?

Earlier this year we launched our latest Brand Magic study, our analysis of the essence of the most successful...