Privacy Policy

Privacy Statement

January 2018

This Privacy Statement applies to all our companies, brand, trade and domain names including, but not limited to, Foresight Factory International, FFonline and AYDA (“we,our,us”). We are committed to protecting and respecting your privacy and this statement sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed.
Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. If there is anything you do not understand, please email us at and we will be happy to explain further.

Who we are and what we do

Foresight Factory is a business to business service provider helping people understand consumer trends data and engage with the real opportunity in the trends, that are all about them and their consumers.

We offer three core services.  FFonline, is our online platform which is a subscription service sold on a user-license basis, providing access to all of our trends and data. AYDA, is our online data mining tool which gives real-time access and the ability to explore, cut and export our consumer data. And, we offer a consulting service to work on bespoke projects.

Global offices

Foresight Factory has offices in London, New York, Singapore and Stockholm.  Whilst not all of our offices are subject to the new GDPR compliance, we require them to strictly adhere to the principles. Should we need to transfer any of your personal data between our offices we will seek consent by providing a clear notice setting out our intentions.

London – Global Head Office
81 Alie Street
E1 8NH
T: +44 (0) 203 096 6380

New York Office
55 Broadway, Fourth Floor
New York
NY 10006
T: +1 (917) 450 9243

Singapore Branch
59 New Bridge Road
T: + 65 (8) 120 4165

Stockholm Branch
Waterfront Building
Klarabergsviadukten 63,
111 64 Stockholm,
T: +46 (0)739 40 29 89

Export of personal information outside the EEA

In certain limited circumstances, we may export personal data outside of the EEA for processing, and we do use third party service providers who do the same.

We only do that if there is a good reason to do it and where adequate safeguards (such as the appropriate contractual arrangements with suppliers) are in place. For example, we may process personal data using Google Analytics and Amazon AWS.

We may collect and process the following data about you

Information you give us.

You may give us information about you by filling in forms on our site or by corresponding with us by phone, e-mail or otherwise. This includes information you provide when you register to use our site, subscribe to our service, access the service on your own behalf or on behalf of your employer, contact us, and when you report a problem with our site. The information you give us may include your name, address, e-mail address and phone number, occupation, financial and credit card information.

Information we collect about you.

With regard to each of your visits to our site we may automatically collect the following information:

  • Technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform;
  • Information about your visit, including the full Uniform Resource Locators (URL) click stream to, through and from our site (including date and time); products or content that you viewed, searched for, or have downloaded; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number used to call our customer service number.
  • Information we receive from other sources.


Our site uses cookies to distinguish you from other users. This helps us provide you with a good experience when you browse our site and also allows us to improve our site. By using our site, you are agreeing to our use of cookies. Cookie files are stored on the browser or hard drive of your computer and transfer information to your computer’s hard drive.

We may use the following cookies:

Strictly necessary cookies. These are cookies that are required for the operation of our site. They include, for example, cookies that enable you to log into secure areas of our site, or make use of interactive services.

Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our site when they are using it. This helps us to improve the way our site works, for example, by ensuring that users are finding what they are looking for easily.

Functionality cookies. These are used to recognise you when you return to our site. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

Targeting cookies. These cookies record your visit to our site, the pages you have visited and the links you have followed. We will use this information to make our site and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

All computers have the ability to decline cookies. This can be done by activating the relevant settings on your internet browser. Please note that should you choose to decline cookies, you may be unable to access particular parts of our site.

How we may use your information

Information you give to us.

We will use this information:

  • To carry out our obligations arising from any contracts entered into between you and us and to provide you with the information, products and services that you request from us;
  • To provide you with information about other goods and services we offer that are similar to those that you have already purchased or enquired about;
  • To provide you, or permit selected third parties to provide you, with information about goods or services we feel may interest you. If you are an existing customer, we will only contact you by electronic means (e-mail or SMS) with information about goods and services similar to those, which were the subject of a previous sale or negotiations of a sale to you. If you are a new customer, and where we permit selected third parties to use your data, we (or they) will contact you by electronic means only if you have consented to this. If you do not want us to use your data in this way, or to pass your details on to third parties for marketing purposes, please tick the relevant box situated on the form on which we collect your data;
  • To notify you about changes to our service;
  • To ensure that content from our site is presented in the most effective manner for you and for your computer.
  • Information we collect about you.

We will use this information:

  • To administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
  • To improve our site to ensure that content is presented in the most effective manner for you and for your computer;
  • To allow you to participate in interactive features of our service, when you choose to do so;
  • As part of our efforts to keep our site safe and secure;
  • To measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you;
  • To make suggestions and recommendations to you and other users of our site about goods or services that may interest you or them.
  • Information we receive from other sources.

We may combine this information with information you give to us and information we collect about you. We may use this information and the combined information for the purposes set out above (depending on the types of information we receive).

Who we share personal information with and why

We share personal data with some of our suppliers to the extent necessary to allow us to provide and market our own services. For example, personal data will be stored by our hosting providers. Where we do share personal data with our suppliers, we share it with them as our data processor.

We may share your personal information with selected third parties including:

Google Analytics
Amazon AWS

We may also disclose your personal information if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of use or subscription terms and other agreements; or to protect the rights, property, or safety of our companies, brand, trade and domain names., our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

How we store and protect your personal information

We protect our own systems with appropriate technical and organisational measures, including firewalls, access control systems, strong passwords, antivirus software, and robust information security policies. We actively monitor our systems for signs of attack or intrusion.

Where we have given you (or where you have chosen) a password that enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

We store personal data throughout the client relationship and for two years following termination of the client contract or user-licenses cease activity (as the case may be).

Your rights over your personal data and how to exercise them

The law gives you certain rights in respect of the information that we hold about you. Below is a short overview of the most commonly-used rights. It is not a complete, exhaustive statement of your rights in respect of your personal data.

The website of the Information Commissioner’s Office ( has a wealth of useful information in respect of your rights over your personal data.

If you wish to exercise your rights, please email us at and we will be happy to.

Your right to withdraw your consent, including to marketing communications

You have the right to withdraw your consent of us collecting, processing and storing your personal data at any time. You can do that by emailing us at

In the case of marketing emails, you can withdraw your consent by following the instructions contained in the email.

Accessing your personal data held by us

If you want to exercise a legal right to access your personal data controlled by us, please email us at  with the subject Subject Access Request or write to our head office at the address above, for the attention of our Operations Director. We may make a charge of up to £10 to cover our costs in responding to such requests and will aim to do so within one month.

Your right to have inaccurate information about you corrected

You have the right to have the information we hold about you corrected if it is factually inaccurate. If you are a client, the easiest way to do this is by contacting your client account team, or please email

Your right to have your information deleted in some circumstances

In some circumstances, and where we control your data you have the right to require us to delete the information that we hold about you. In particular, if we are processing your personal information as a data controller on the basis of your consent and you withdraw your consent to that processing, then we will delete the relevant data from our systems unless we have another lawful basis for keeping it.

Your right to complain to the ICO

You also have the right to lodge a complaint about our handling of your personal information with the Information Commissioner’s Office.