Privacy Policy

Updated June 2021

This Privacy Statement applies to all our companies, brand, trade and domain names including, but not limited to, Foresight Factory International, Collision and Data (the “Services”).

Where we decide the purpose or means for which personal data you supply through our services is processed, the “data controller” is Foresight Factory International Limited, a limited company registered in England and Wales under company number 03202565 with it’s registered office at Albert House, 256 – 260 Old Street, London EC1V 9DD (“we,our,us”).

We are committed to protecting and respecting your privacy and this statement sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed.

Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. If there is anything you do not understand, please email us at and we will be happy to explain further.

Who we are and what we do

Foresight Factory is a business to business leading consumer trends agency predicting a unique future for each client through first-class analytics, algorithms and human expertise.

We offer three core services. Collision, is a platform based subscription service sold on a user-license basis, providing access to all of our trends and data. Data, is our online data mining tool which gives real-time access and the ability to explore, cut and export our consumer data. And, we offer a consulting service to work on bespoke projects.

The data we use in our services

The data sets we use in our quantitative analysis are ‘Anonymised’. The sets are supplied to us in a form which does not identify individuals and where identification is not possible. We have legally enforceable agreements in place with all our third party providers of data which require them to obtain the appropriate consent from the ‘Data Subjects’ they collect the data from and in being able to evidence such consent on request.

Where we conduct our own qualitative research such as questionnaires, focus groups (group discussions) and individual interviews (video and audio), we require all our Data Subjects to sign a consent form which provides clear and unambiguous information as to how their data will be used and how they can opt-out at anytime from the ongoing use of such data.

Global offices

Foresight Factory has offices in London and New York.. Whilst not all of our offices are subject to the new GDPR compliance, we require them to strictly adhere to the principles. Should we need to transfer any of your personal data between our offices we will seek consent by providing a clear notice setting out our intentions.

London – Global Head Office
Albert House
256-260 Old Street
London, EC1V 9DD

T: +44 (0) 203 096 6380

New York –  US Head Office
240 Kent Ave.
Brooklyn, NY 11249

T: +1.718.594.7901

Export of personal information outside the EEA

In certain limited circumstances, we may export personal data outside of the EEA for processing, and we do use third party service providers who do the same.

We only do that if there is a good reason to do it and where adequate safeguards are in place. For example, we may process personal data using Google Analytics, Salesforce, Amazon AWS and Hotjar.

When we do so, we put in place appropriate measures to ensure adequate protection for your personal data. In particular, we have entered into contractual agreements with these third parties which incorporate standard data protection clauses adopted by the European Commission (EEA).

If you are part of an interview, or focus group, or we otherwise share your personal data with our clients before it has been anonymised or aggregated, then we will ask for your consent before we transfer that personal data out of the EEA.

We may collect and process the following data about you Information you give us.

Account Data

• Full Name
• Email Address
• Occupation
• Account Number and Sort Code
• Primary Telephone Number
• Secondary Telephone Number

Service Data

• Correspondence regarding your use of our services

Submitted Data

• Any personal data you supply to us when you contact us or complete forms on our website

Research Data

• Any personal data supplied to us by respondents to research questionnaires or during interviews or focus group sessions

Analytics Data

• Technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform;
• Information about your visit, including the full Uniform Resource Locators (URL) click stream to, through and from our site (including date and time);
• Products or content that you viewed, searched for, or have downloaded;
• Page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number used to call our customer service number.

Prospect Data (which we obtain from either Electric Marketing in the UK, or from Zoom Info in the USA)

• Name
• Job title
• Company name
• Email address
• Telephone number

Where we need to collect personal data under the terms of a contract we have with you or by law and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you. In this case, we may have to cancel the service you have with us but we will notify you if this is the case at the time.


Our site uses cookies to distinguish you from other users. This helps us provide you with a good experience when you browse our site and also allows us to improve our site. By using our site, you are agreeing to our use of cookies. Cookie files are stored on the browser or hard drive of your computer and transfer information to your computer’s hard drive.

We may use the following cookies:

Strictly necessary cookies: These are cookies that are required for the operation of our site. They include, for example, cookies that enable you to log into secure areas of our site, or make use of interactive services.

Analytical/performance cookies: They allow us to recognise and count the number of visitors and to see how visitors move around our site when they are using it. This helps us to improve the way our site works, for example, by ensuring that users are finding what they are looking for easily.

Functionality cookies: These are used to recognise you when you return to our site. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

Targeting cookies: These cookies record your visit to our site, the pages you have visited and the links you have followed. We will use this information to make our site and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

All computers have the ability to decline cookies. This can be done by activating the relevant settings on your internet browser. Please note that should you choose to decline cookies, you may be unable to access particular parts of our site.

How we may use your information

Information you give to us.

We will use this information as part of the following processing activities, for the following purposes, and on the specified lawful basis:

Account registration and creation, including through our website

To enable you to request and access the Services. To notify you of changes to the service.

  • We collect and use and personal information on the basis that it is necessary for the performance of our contract with you.

Authorisation using your email address and collection of further information about you, and correspondence with you in connection with your use of our services

To collect the information required to provide you with the services.

  • We collect and use personal information on the basis that it is necessary for the performance of our contract with you.

Payment for the Services via the third party payment processor (TBC)

To enable your payment as consideration for the services.

  • We collect and use personal information on the basis that it is necessary for the performance of our contract with you.

Responding to your enquiries

To provide you with information about goods and services we offer which relate to your enquiries.

  • We use personal data on the basis of our legitimate interest in marketing our business and services.

Sending marketing communications

To provide you with information about goods and services we offer which we feel may interest you.

  • We use personal data on the basis of our legitimate interest in marketing our business and services.

Reviewing analytics data

To improve our site and ensure content is presented in the most effective manner for you and your computer, including to allow you to participate in interactive features of our service, when you choose to do so.

To administer our website and for internal operations, including troubleshooting, data analytics, testing, research, statistical and survey purposes.

As part of our efforts to keep our site safe and secure.

  • We use personal data on the basis of our legitimate interest in ensuring that our website and content functions properly and effectively and is appropriate to our audience.

Reviewing analytics data

To measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you.

To make suggestions and recommendations to you and other users of our site about goods or services that may interest you or them.

  • We use personal data on the basis of our legitimate interest in marketing our business and services.

Reviewing responses to, and comments in, questionnaires, interviews, polls, focus groups, and other market research activity to prepare reports for delivery to our clients as part of our services.

To deliver our services to our clients.

  • We use personal data on the basis of our legitimate interest in undertaking market research to provide insight to our clients.

Providing copies of interview and other recordings of you to you or to our clients.

To deliver our services to our clients, and to provide you with copies of recordings if you request them.

  • We will obtain your consent before sharing copies of recordings of you including any sharing of that material with our clients.

Providing copies of interview and other recordings of you to our staff.

For internal training purposes.

  • We use personal data on the basis of our legitimate interest in training our personnel and improving our services.

Who we share personal information with and why

As set out above, during the course of providing the services we may share information with our clients.

We may also disclose personal information to our personnel, suppliers or subcontractors insofar as it is reasonably necessary for the purposes set out in this privacy policy and provided that they do not make independent use of the information.

We use Google, Inc. to collect Analytics Data, Amazon Web Services, Inc. to provide application and data hosting services, Salesforce, Inc. to store and manage information about our clients and for email marketing.

We may also disclose your personal information if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of use or subscription terms and other agreements; or to protect the rights, property, or safety of our companies, brand, trade and domain names, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

If we are involved in a merger, acquisition, or sale of all or a portion of our business or assets, the information we hold may be included as part of that sale, in which case you will be notified via email and/or a prominent notice on our website of any changes in ownership or use of your information, as any choices you may have regarding that information.

Except as provided in this privacy policy, we will not provide your information to third parties.

How we store and protect your personal information

We protect our own systems with appropriate technical and organisational measures, including firewalls, access control systems, strong passwords, antivirus software, and robust information security policies. We actively monitor our systems for signs of attack or intrusion.

Where we have given you (or where you have chosen) a password that enables you to access certain parts of our site,you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

We store personal data (in particular Submitted Data and Research Data) throughout the client relationship and for two years following termination of the client contract or the date on which user-licenses cease activity (as the case may be). We store Service Data for 6 years following termination or expiry of our agreement with you.

We delete Analytics Data within one month, unless you are a client of ours, in which case we store Analytics Data which comprises usage data, for the duration of our contract with you, plus a further 6 years (this is so we have a record of how much you use our services, so we can bill you accurately and respond to your billing queries).

Your rights over your personal data and how to exercise them

You have the following rights over the way we process personal information relating to you. We aim to comply without undue delay, and within one month at the latest:

  • To ask for a copy of personal information we are processing about you and have inaccuracies corrected;
  • To ask us to restrict, stop processing, or to delete your personal information;
  • To request a machine readable copy of your personal information, which you can use with another service
    provider. Where it is technically feasible, you can ask us to send this information directly to another provider if you prefer; and
  • To make a complaint to a data protection regulator.

Please send your requests to


This policy may be updated from time to time. We will notify you of any changes by posting the new policy here and, where feasible, by letting you know via email.