Marketing to Gen Z? 3 Ways to Get it Right
Gen Z have strong opinions, unique tastes and an ever-growing buying power. Marketing to this generation doesn’t mean speaking a totally different language. But this generation, born into the internet era, does take a far different approach to purchase than the generations before them.
1. They use social media for product discovery
Almost 1 in 2 global Gen Z consumers have bought a product that an online influencer has recommended.
2. They shop based on values
Gen Z buy products that are a reflection of their personality, values and beliefs. 64% of global Gen Z feel the need to purchase brands that reflect their personal values and 11% have boycotted a brand because it offended a belief or value of theirs.
3. Authenticity and realness are key
Roughly 1 in 4 Gen Z’ers in the UK want advertising that is authentic and includes real people’s lives and stories.
All our insight is grounded in data from our latest research waves covering 46,000 consumers across 27 countries.
Collision is Foresight Factory’s decision-making tool and trends platform that helps agencies across the globe discover the shifting attitudes and behaviors of today’s audiences. We help to bolster the brief, make more targeted media buys and inject key insights into your creative campaigns to help your clients lead. #
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