The Future of Customer Engagement Part Three: Advocacy

Flexibility drives post-purchase engagement and customer advocacy   When we consider how much more ex...

Want to build hype? Challenge your consumers

  In our Trending 2018 report that topped the Forbes trends list, we introduce a bold theme: Quest to ...

2018’s Challenge For Brands: Be More Human

Why brands need to be more human You may have already heard, but Forbes recently named our Trending 2018 repo...

This is what brand loyalty looks like in 2018

Meet the poly-amorous consumer Shoppers are increasingly non-committal, saturated with options and temptation...

Mechanised Truth

How to build trust with the consumer of 2018 You may have heard of our annual global report Trending 2018. It...

This Is What Every APAC Business Strategy In 2018 Needs

Brand positioning and automation We are on the cusp of the Fourth Industrial Revolution. Foresight Factory is...

The Women Shaping the Future of Gender Diversity

Foresight Factory's CEO and Co-Owner Meabh Quoirin announces the beginning of a series of interviews. Focusing...

Social Media Analytics Report: The age of the beer connoisseur

  Long has beer been the drink of The Man, associated with barley, bellies and beards. Its image has e...

Brand Engagement Gone Cold? Here’s What To Do.

How to reinvent the customer experience journey in 2018   Our Trending 2018 report is the most downlo...

Want To Stay Competitive in 2018? Humanise Your Brand

Empathy as a brand strategy in 2018 Our Trending 2018 report is a guide to what’s driving consumer behaviou...

This Is How Brands Can Leverage GDPR Practices

Over a two week period during summer 2017, over 22,000 consumers unwittingly agreed to carry out 1000 hours of...

Trending 2018 Report: Consumer Themes

Our CEO and Co-Owner, Meabh Quoirin reports on the consumer themes for marketing in 2018 as presented in our p...