One of our key presentations for Trending 2018 focuses on The Digital Download: Filtered realities and trustless societies – do brands stand a chance? The premise: content is becoming increasingly curated, informing and entertaining consumers based on location, popularity or other algorithm-based recommendations, making it critical for brands to break into this filter bubble in order to be noticed. We also see that younger generations are turning to alternative platforms for their news sources, a third of 18-24 year olds look to social media, which is higher than websites (31%) or TV and newspapers (29%), leading to fragmented datascape with which to work. How can brands engage with consumers in an increasingly filtered reality? There are new opportunities for brands to reach consumers in their filter bubbles and a growing necessity to build trusting relationships that allow for these novel interactions. Here’s a taster of what we’ll be recommending to our clients and audience on Thursday afternoon:

 

Embed yourself in the right platform with emotionally-relevant content

Social media is not just for millennials – reportedly the largest percentage of Facebook users are aged 35-54, making up 31%. Furthermore, 42% of millennials take to social media to guide their travel decisions. While sponsored content is not a new strategy for marketers, viewing it as breaking into emotional filter bubbles and increasing engagement through utilising augmented reality gives this approach new value. Building trust is also central to establishing these filtered relationships with customers, especially considering 81% of consumers globally want more control over the personal information they give companies. Harnessing new technologies to promote transparency and accountability will be central to this shift, especially considering the new European data regulation coming into effect in 2018.

 

 

Watch our Client Analyst, Daniel Ford talk about the main themes of his presentation for Trending 2018

 

The replay of our Trending 2018 conference is now available here. Watch for Foresight Factory’s newest data and game-changing insights into your consumers.