We will open with a short introduction to Control Shift, including key opportunity areas and examples from the Trending 2027 report. This will be followed by a panel discussion with brands and leaders who are finding new ways to take control in their categories, bringing practical examples, debate and discussion around what is changing and where opportunity may emerge next. 

Guests attending in person will then step into a fictional business scenario set in 2030. The signals were visible. The opportunities were there. So why were they missed? Working in teams, guests will examine the evidence, identify the signals that mattered and explore the decisions that could have changed the outcome. The experience then turns the lens back on their own organisations through a live Foresight360 assessment, helping them understand how ready they are to spot change, make sense of it and act with confidence. The session is designed to move beyond trend watching and into practical foresight. 

The takeaway? A sharper view of the questions leaders should be asking, the signals they should be watching and the organisational readiness needed to turn uncertainty into advantage.