Trending 2025
The Era of Initiative

The Report | Download now

2025 is a turning point. Consumers are smashing norms and reimagining their lives with creativity and resilience.

Download our annual Trending report, where we’ll anticipate the year ahead and reveal key opportunities to help you dominate in 2025. Backed by proprietary predictive analysis and strategic commercial actions across multiple sectors, this game-changing session will equip you with the insights you need to stay ahead.


Discover the 6 key opportunities that will shape the year ahead—and how to seize them

Escape the Algorithm

Where consumers rediscover the thrill of the unknown

Guochao Goes Global

Reshaping global consumption

Vigilante Vibes

Where consumers take control and more

Positive Friction

Embracing slowdown for deeper engagement

The Relationships Industry

Overcoming disconnection with new bonds

Acting on Intuition

Elevating instinct as ultimate life guide

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Are you ready to seize the initiative and transform your brand’s future? Join us for your unique chance to grasp predictive analysis and strategic commercial actions across multiple sectors.