Trending 2025
The Era of Initiative
The Report | Download now
2025 is a turning point. Consumers are smashing norms and reimagining their lives with creativity and resilience.
Download our annual Trending report, where we’ll anticipate the year ahead and reveal key opportunities to help you dominate in 2025. Backed by proprietary predictive analysis and strategic commercial actions across multiple sectors, this game-changing session will equip you with the insights you need to stay ahead.
Discover the 6 key opportunities that will shape the year ahead—and how to seize them
Escape the Algorithm
Where consumers rediscover the thrill of the unknown
Guochao Goes Global
Reshaping global consumption
Vigilante Vibes
Where consumers take control and more
Positive Friction
Embracing slowdown for deeper engagement
The Relationships Industry
Overcoming disconnection with new bonds
Acting on Intuition
Elevating instinct as ultimate life guide