A global luxury beverage brand partnered with Foresight Factory to assess the commercial potential of low and no alcohol innovation among Millennials in the US and UK.

Using proprietary data, trendspotter insights, and bespoke segmentation, we identified six high-potential personas and sized five key segments, representing 33% of the 21+ US population and a projected $11.4M opportunity.

A confident early-move into the category, including a partnership with a non-alcoholic aperitif producer, positioning the brand in a market now worth over $11B globally (IWSR, 2022).