With over 20 years of navigating the travel landscape, we help the world’s leading brands chart new paths and discover fresh growth opportunities.

British Airways

Exploring the long-term future of flying for British Airways

We were tasked with exploring the long-term future of flying. Drawing on new bespoke global research across 10 markets and an expert panel with representatives from NASA, Boeing and Airbus, we developed a dynamic analysis of the likely changes to the demand for – and delivery of – flying experiences over the medium and longer term. We also created five scenarios envisioning the future of flying.

Dallas Fort Worth International Airport

Helping DFW evolve travel and mobility

DFW Airport needed to understand the evolution of travel and mobility in order to build an innovation pipeline for the future. To address this need we created a Trend Framework to show how the airport’s innovation strategy should develop to meet the needs of the future traveller, while also showing it to track weak signals of change to stay ahead of the curve.

Foresight Factory has been an integral part of helping us scout out and respond to trends in this brave new world we are all working feverishly to navigate. They are responsive, up to the minute, and were a key contributor in helping us pull together an informed POV in response to recent events.
Kim Carter, Senior Innovation Consultant
Foresight Factory's audience insights into one of our target segments were critical in developing a better understanding of this group across our commercial function & leadership team. The insights alongside our own data helped justify a re-alignment of our pricing, bundling and overall commercial strategy for one of our core markets.
Luke Harris, Senior Manager, Source Markets & Retailing EMEA
Our internal teams have found the insights invaluable in various aspects, from launching new prospective partnerships or enhancing the proposition of the existing ones, to crafting more comprehensive marketing campaigns. I would say that the trend report has been instrumental, in many ways, in guiding our strategic decisions and ensuring that we stay ahead of the curve in meeting (and anticipating!) our customers’ needs.
Gemma Fabregat, Loyalty Proposition Manager
I love the case studies featured in Collision. They highlight those at the forefront of innovation and are great inspiration. I spend a lot of time scouring the industry news for good examples and the case studies in Collision are still new to me
A Global Cruise Brand, Market Insight Manager
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