Trending 2025 revisited

We are only halfway through 2025, and already the world feels fundamentally reshaped, from political shifts to economic tremors triggered by Liberation Day tariffs and growing unrest.

Many of our predictions from the Trending 2025 preview report are now playing out in real time. Our new data shows that 46% globally are fed up with algorithms controlling what they see, and 55% feel overwhelmed by AI-generated content. Consumers are taking back control – and brands are adapting fast.

To help brands stay ahead, we’ve refreshed our report with updated data and deeper insights across four key areas, including a deep dive into one of our core themes: Escape the Algorithm.