The Big Bet

Live televised events are regaining cultural power as prediction markets add a new layer of real-time participation. Betting on outcomes is turning broadcasts into high-stakes moments, changing why people tune in and how value is created around live viewing. Explore how prediction markets could drive a resurgence of live TV in Foresight Factory latest report – The Big Bet.

Dive deeper to unlock:

• Data-driven insights on how prediction markets are reshaping live TV engagement.
• Current-day signals: betting-driven participation, financialized viewing and the rise of outcome-led entertainment.
• Clear actions to help brands activate live moments, increase attention and navigate risk responsibly.