Trends and Reports

Trends & Reports

Download sample versions of a handful of the trends and reports that are available to subscribers to Foresight Factory’s FFonline platform.  Universal trends that shape tastes and determine demand the world over; sector trends that are critical to success in specific industries; custom reports produced in partnership with clients and focus reports on key markets, regions and topics.

Trending 2018: The Report

Nearly ten years on from the 2008 crash, we’re living in a world of #NeverNormal where the consumer remains harder to understand and predict than ever. Download our eagerly anticipated annual Trending report to discover what themes promise to impact the consumer experience in the year ahead. Learn more

Trending 2018 USA: The Report

Nearly ten years on from the 2008 crash, we’re living in a world of #NeverNormal where the consumer remains harder to understand and predict than ever. Download our eagerly anticipated annual Trending report to discover what themes promise to impact US consumers in the year ahead. Learn more

Trending 2018 APAC: The Report

Nearly ten years on from the 2008 crash, we’re living in a world of #NeverNormal where the consumer remains harder to understand and predict than ever. Download our eagerly anticipated annual Trending report to unveil the themes that promise to impact the consumer experience in APAC next year. Learn more

Report: Trending 2017: The Mid-Year Update

In late 2016, we published our annual Trending report. Six months on, what has changed for the trend themes we anticipated on? Which trends have deviated from their path and which brands have been newly capitalising on fresh commercial innovation? Learn more

Sample report: Generation Z USA: Media

This report, part of a series, summarises how US children access media and the type of content they consume. What are the specifics of the Generation Z, and what are the key trends that impact the media they gravitate towards? Learn more

Report: Trending 2017 USA: The Mid-Year Update

The US version of our annual Trending update. Six months on, what has changed for the trend themes we anticipated on in late 2016? Which trends have deviated from their path and which brands have been newly capitalising on fresh commercial innovation? Learn more

Report: Customer Loyalty

Our detailed analysis of customer loyalty programmes and recommendations on how CRM professionals should take advantage of the predictive consumer trends defining the relationship customers expect from brands, both now and in the future. Learn more

Emotions, data, analytics, intelligence, customer centricity, predictive trends, brand values, brand association, nonconscious implicit response testing, brand association
Report: Emotional Intelligence

View the findings of our ground-breaking study, produced with Sensum, which blends predictive trends with non-conscious implicit testing to take our understanding of how emotion really impacts brands to the next level. Learn more

Sample Trend: UK Tech-Savvy Consumers

How do you define a tech-savvy consumer? This sample report provides an analysis showing how this shift in consumer behaviour is manifesting across markets and sectors. Learn more

Sample Trend: US Tech-Savvy Consumers

How do you define a tech-savvy consumer? This sample report provides an analysis showing how this shift in consumer behaviour is manifesting across markets and sectors. Learn more

Sample Trend: Life on Demand

The Uber-isation of product and service deliveries has brought about a powerful proposition: anything we want at the tap of a button. Learn more

Sector Trend: Meal Prepping

This report analyses the elements and the potential audience of the food prepping trend, which refers to advance meal preparation and planning. Learn more

Sample Report: The Family in Asia

Our take on the major trends and shifts impacting the dynamics of Asian families, from life choices and gender to family travel. Learn more

Expedia; Millennials; travel; holidays; flights; hotels; adventure
Custom Report: Millennial Travel

Millennials are  entering their prime spending years and choosing to travel.  Foresight Factory partnered with Expedia to explore Millennial travel trends. Learn more

Economic forecastl
Focus Report: Brexit

Predictions for what the landmark decision to leave the European Union will mean for the British economy and its trading partners. Learn more

Focus Report: Gender Inequality in Advertising

We partnered with Advertising Week in summer 2016, to explore attitudes to gender diversity in the media, advertising and creative industry. Learn more

10 Consumer Trends in Asia, Asian consumer trends; consumer behaviour in Asia; consumer attitudes in Asia
Focus Report: Ten trends to consider in Asia

Knowing how consumer trends manifest in specific geographies is critical to developing winning brands, products and strategies. Here are ten trends that matter in Asia. Learn more