Trending 2020 Agenda

2 October 2019
30 Euston Square, London

AGENDA

08:30 – 09:15

Registration and breakfast

09:30 – 09:45

Welcome to Trending 2020

2nd October 2019
30 Euston Square, London

AGENDA

08:30 – 09:15

Registration and breakfast

09:30 – 09:45

Welcome to Trending 2020

09:45 – 10:15

Forecasting Fails (and How to Avoid Them)

What? Why (some) forecasts fail, and see Foresight Factory’s checklist that all brands should follow when planning for 2020 and beyond. 

So What? Spot the pitfalls any commercial forecast can fall victim to – and strengthen your brand’s plans for the future. 

10:20 – 10:50

The Next Year, the Next 20 Years: The Loudest, and Quietest, Trends to Track

What? Zeitgeist trends often dominate the planner’s attention, while structural forces go unnoticed and underappreciated in the corporate plan. Learn about key trends for 2020 as well as the quieter revolutions turning the world.

So What? Don’t lose sight of the sometimes hidden forces shaping global societies and consumer needs over the next two decades – and the commercial opportunities they will bring. 

10:50 – 11:05

Break

11:05 – 11:35

Tribespotting

What? In a world that demands an ever more granular understanding of demographic audiences and change, here we focus on the tribes inviting a second look in the years ahead – who they are, what distinguishes them, and how to reach them. 

So What? Discover and engage distinct new audiences, and strengthen understanding of existing customer groups. 

11:40 – 12:10

Reward Me: The Future Needs That All Reward Programs Must Meet

What? We all love to be recognised and rewarded for our efforts. Discover how the mechanics of reward are changing, as well as the underlying needs at play. 

So What? This is an opportunity for brands in the business of gifting, rewarding and recognising customer engagement to refine strategies for 2020.

12:15 – 12:45

Panel Session: Reward Me

Our expert panellists will debate the key themes presented and share their experiences. An interactive session where you can put your questions to the panel.

12:45 – 13:45

Lunch

13:50 – 14:20

Sex and Sensibility: Sex Sells, Just Not in the Way That It Used To

What? Sex is no longer taboo, but an increasingly visible topic that holds significant commercial clout. 

So What? Discover how any and every sector can learn from how consumers’ relationship with sex, sensuality and taboo-breaking is evolving.

14:25 – 14:55

Panel Session: Sex and Sensibility

Our expert panellists will debate the key themes presented and share their experiences.  An interactive session where you can put your questions to the panel.

15:00– 15:15

Break

15:20– 15:50

What Exactly Will We Still Own in 2030?

What? Distilling the drivers tilting society towards one that favours access to – rather than ownership of – products and services, and the major commercial sectors impacted. 

So What? Today, your brand might be profiting from the traditional BUY-USE-DISCARD model. But is it time to start charting a different course? 

15:55 – 16:25

The Sonic Stage: Does Your Brand Need a Sonic Strategy?

What? The sound barrier is being broken. Everything audio is having its moment – from podcasts to voice, ASMR to AI-crafted music. See how consumers are engaging with audio channels – and our take on the longevity of the sonic trend.

So What? Take time to think about whether your brand – and your audience – needs a sonic strategy. 

16:30 – 16:40

Closing thoughts

16:45 – 18:00

Drinks and networking