Annual Conference – Trending 2018

Trending 2018

Foresight Factory's Global Annual Conference

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Nearly ten years on from the 2008 crash, we’re living in a world of #NeverNormal. Where despite the unprecedented abundance of information, the consumer remains harder to understand and predict than ever.

How strong is your 2018 plan? Watch the recording of Trending 2018 and get the data driven trends and inspiration you need to build a strong plan for next year and beyond.

A few clients who joined us this year:

AGENDA

08:30 - 09:15 Registration & Breakfast
09:30 - 09:45 Chair's welcome

Chair: Barry Clark, Senior Account Director

09:45 - 10:10 FORGET THE NEW NORMAL. WELCOME TO THE WORLD OF #NEVERNORMAL

Centuries-old business models replaced by messenger apps; prosperous careers ended by a line of code; immovable consumer truths and lifestages suddenly looking shaky under the harsh light of the 21st century day… It is time to embrace the end of certainty with new rules of consumer engagement. What new consumer emerges?

Speaker: Joshua McBain, Consultancy Director
10:10 - 10:35 BRAND BRITAIN: HOLDING ITS VALUE IN BREXIT TIMES?

So many brands play upon their close association with country of origin; a byword, it is hoped, for quality, heritage, security. Beneath the political and business tumult surrounding Brexit, here we ask: how is Brand Britain faring at home and abroad? And what lessons for global brands on every continent?

Speaker: Christophe Jouan, CEO & Co-Owner
10:35 - 10:40 Q&A
10:45 - 11:05 Morning Break
11:10 - 11:30 PROSPECTS FOR THE GLOBAL ECONOMY: WHERE DOES GROWTH LIE?

The condition of the global economy featuring the key forecasts and narratives for 2018 and beyond  –  and the all-important sector impact.

Speakers:
11:35 - 12:00 THE FUTURE OF THE HOME

The 21st century home: holding new meaning and commercial significance for 21st century dwellers. Is the future of advertising inextricably linked with the home environment?

Speakers:
12:00 - 12:25 ENGINEERED EMPATHY

Is the consumer really ready for the next-gen emotionally intelligent brand and all it entails?

Speaker: Meabh Quoirin, CEO & Co-Owner
12:25 - 12:30 Q&A
12:30 - 13:30 Lunch
13:30 - 14:10
TRACK ONE: SWIPING, BUYING, ENGAGING
TRACK TWO: WHAT'S TRENDING IN YOUR REGION?
TRACK THREE: TARGETING
CUSTOMER ENGAGEMENT: LOYALTY-BUILDING IN THE #NEVERNORMAL

Countering the threat of bypassed brands, capricious consumers, ruthless competitor activity… with differentiated loyalty-building initiatives that capitalise on both transactional and emotional invitations to engage.

Speakers:
Christophe Jouan, CEO & Co-Owner
Giovanni Zenati, Senior Client Analyst
THE FUTURE OF VIDEO: LESSONS FROM APAC

Video will be the most consumed content type by 2020. But just as video is set to dominate, is it also about to be disrupted?  What will the impact of new technologies such as AI, VR and AR be? Does the 30 second TV spot really translate to the digital world? And will APAC embrace or buck these global trends?

Speaker: Michael Agnew, APAC Director
UNBUNDLED BOOMERS: THE REALITY OF AGEING IN AN AGELESS SOCIETY

Death to the tired cliches, the bundling of boomers into reductive grey segments, the belief that life can begin at 40 but not at 65, 75, 85… Assessing the human and commercial opportunities  –  financial, cultural, familial  –  that demographic change reveals.

Speakers:
Sarah Phillips, Account Director
Chloe Wong, Senior Client Analyst
14:10 - 14:40
CX: ARE THE DAYS OF THE PASSIVE IMPASSIVE SHOPPER NUMBERED?

Capturing the attention and imaginations of seen-it-all before, time-pressed, and service-expectant consumers. What new opportunities arise in 2018 and beyond?

Speakers:
Laura Van Eeckhout, Account Director
Emily Cullen, Senior Trend Analyst
WHAT'S TRENDING IN TRUMP'S AMERICA?

Distilling Trending 2018 for the US market.

Speaker: Nathan Stringer, Chief Account Director, USA
GENERATION Z: MILLENNIALS' NATURAL HEIRS OR GENUINE BREAK WITH THE PAST?

Tomorrow’s customer waits in the wings. What future conclusions can be drawn from Gen Z’s interaction with technology, social, food and drink…? Which attributes and attitudes will uniquely belong to the generation and which do we expect to follow the Millennial template?

Speakers:
Parimal Makwana, Research Manager
Jessica McAndrew, Senior Data Analyst
14:40 - 15:10 Afternoon break
15:10 - 15:40
THE DIGITAL DOWNLOAD: FILTERED REALITIES AND TRUSTLESS SOCIETIES - DO BRANDS STAND A CHANCE?

Techno-fluency rises; bodies and homes are adorned with next-gen appendage; AI stalks our stores and sites; techno-moderationists grow in number. Assessing the multi-sectoral implications of society’s complex embrace with all things digital.

Speakers:
Daniel Ford, Client Analyst
Jason Greenberg, Client Analyst
UK™ VS USA™ VS CHINA™: THE BATTLE OF THE GLOBAL BRANDS

Further analysis of the relative strength of country of origin product provenance across the world. As anti-globalism has its moment, are global consumers seriously swayed by economic nationalism in the aisles? And what are the sector implications? Presentation followed by audience discussion and Q&A.

Speakers:
Sofie Brodén, Account Manager
Thom Almeida, Client Analyst
HOW DIFFERENT ARE MILLENNIALS ANYWAY?

Ours is an industry, often correctly, obsessed with consumer tribes, segments, communities, groups… But beneath the macro lies a hidden wealth of demographic diversity and forces that foretell a future need for ever smarter targeting activity.

Speaker: Nick Chiarelli, Research and Analytics Director
15:40 - 16:10 HOW BRANDS WILL PROSPER IN #NEVERNORMAL TIMES

Closing panel discussion.

Moderator: Meabh Quoirin, CEO & Co-Owner
16:10 NETWORKING DRINKS

Highlights from last year's Conference:

"As usual - it was great: a real highlight in the work calendar!"

"Research you can't get anywhere else. Fascinating."

"Always good at provoking thought and raising areas to explore further."

"Keep doing this!"

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