Keeping consumers loyal when every cost counts

From rising costs to supply chain disruption and a war in Ukraine, consumers and brands alike are reeling from multiple crises – and the pandemic is just barely in our rear-view mirror. We specialise in helping brands get future-fit, whatever the world throws at them. Our new Consumers in Crisis series explores the impact of these crises on consumer behaviour and trends, revealing how brands should act now to win favour in the long run. First in the series is our "Boosting brand loyalty in the face of inflation" report.

Boosting brand loyalty in the face of inflation

Report Preview

Read our report preview to unlock 3 data-backed strategies for engaging consumers when every cost counts.  

Cutback or bounce back?

Coming soon.

As prices rise, cutbacks are inevitable. Will your brand get the chop? Our deep dive into the data will look at where consumers will trim spending, and which products and services will be prioritised. 

Trend Thermometer

Coming soon

This is no ordinary financial crisis. In a post-pandemic world, which trends are heating up? Which ones are on ice for now? And where do the opportunities lie? Read our Trend Thermometer to find out. 

Recessionary Playbook

Coming soon

Your ultimate guide to surviving and thriving through difficult times.

See beyond your current strategy with our scenario planning

We empower you to plan effectively for critical uncertainties