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Forces Vs Fads

6th April 2017. 09:30-17:30 BST

With effective trend tracking and application, a business can spot new opportunities first, improve the effectiveness of innovation and pre-empt emerging threats. But under the pressure of day-to- day targets, it is easier to be a mole than a meerkat. And even if you are scanning the horizon, it can be hard to differentiate between a force that will shape the future and a passing fad.

This one-day workshop will give you both an understanding of how to identify, measure and decode a trend, and techniques for application: how to turn trends into commercial opportunity and competitive advantage.

Workshop content

  • What defines a trend; how to identify trends and measure change
  • How to spot the right trends and differentiate a trend from a fad; the role of research
  • Overview of key trends impacting the future consumer landscape
  • How to apply trends for actionable insight and commercial benefits
  • Immersive and interactive programme: engaging inputs combined with group discussion and exercises
  • Deep dive into key trends: proprietary Future Foundation content/analysis

In details

  • How to prioritise trends to create a tailored framework for your business/needs
  • How to use trends to identify opportunities and new concepts

Who should attend?

  • Insight and marketing professionals
  • Agency planners and client service personnel

Practical Information

One day: 0930-1730 (lunch provided)
Public courses: 6-8 places Prices (excluding VAT): Subscribers – £500 | non-subscribers – £750
Workshop participation also secures a follow up ‘health check’ via telephone (public course) or face-to- face (bespoke client programme) six months on.

Our clients feedback

“I loved the format and I think it really helped to be able to recall and apply the consumer needs and trends to start problem-solving.”

“I really appreciated the work in small groups and also the possibility to try to invent something new based on current trends.”

“I found the session really useful.”

“I thought it was excellent. The format works nicely and fostered a nice group dynamic.”


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