Coronavirus COVID-19 Report

Life under the coronavirus

Any major destabilising structural event, which COVID-19 (the infectious disease caused by the most recently discovered coronavirus) undoubtedly represents, demands a re-evaluation of the consumer.

In this report preview we shine a spotlight on the consumer trends we anticipate being especially impacted under prolonged COVID-19 conditions.

We also provide an early view of the likely impact on key industry sectors and highlight examples of commercial innovation that are responding to the unfolding crisis.

*Available only to our clients

Trend: Presence-free Living

HOW TO ACT? Eliminate presence pain points and consider presence-free options. 

Trend: The Naked Citizen

HOW TO ACT? Position as a supportive partner of the state – and the people.

Trend: Latchkey Loyalty

HOW TO ACT? Emphasise flexibility and the freedom to walk away – without penalty.

Trend: Presence-free Living

HOW TO ACT? Eliminate presence pain points and consider presence-free options. Find out more in the report preview.

Trend: The Naked Citizen

HOW TO ACT? Position as a supportive partner of the state – and the people.

Trend: Latchkey Loyalty

HOW TO ACT? Emphasise flexibility and the freedom to walk away – without penalty.