The Future of Customer Engagement Part Three: Advocacy

Flexibility drives post-purchase engagement and customer advocacy   When we consider how much more ex...

The Future of Customer Engagement Part Two: Post-purchase transactions

Continual product improvement increases post-purchase engagement and transactions   When we consider ...

The Future of Customer Engagement Part One: Retention

Big Data creates insights that drive post-purchase engagement When we consider how much more expensive it is ...

How To Maximise Customer Loyalty Using Trends

How can predictive trends reshape the loyalty cycle? Consumers today are less obsessed with discounts than ...

Debunking the Millennial Myth: how to market to them

  Love them or hate them, we still need to market to millennials. The problem really lies in how diver...

Loyalty Program Strategy for the Asian Consumer

Loyalty In Asia Over a series of recent reports Foresight Factory has been examining the trends driving succe...

Is customer loyalty helping your brand – or hindering it?

Earlier this year we launched our latest Brand Magic study, our analysis of the essence of the most successful...