The new rules of value

Foresight Factory’s latest report applies strategic foresight powered by our AI research assistant to decode the new rules of value. Built on proprietary research data and our 70+ global consumer trends, it reveals the key consumer insights and market opportunities that show how to position offerings in a marketplace where best value is constantly redefined.

In this report you will discover:

  1. Data-driven insights on who the value-driven consumer is.
  2. Current-day signals: Resurgence of “throwback pricing” and nostalgia-infused value.
  3. Clear actions to help your brand position offerings for constantly redefined “best value”.

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Key findings

  • 63% of global weekly online consumers have signed up to a loyalty scheme or newsletter offering exclusive deals and extra benefits.
  • Brands are turning to nostalgia and “throw-back pricing” as a tactic to appeal to the value-driven consumer.
  • The meaning of value is reimagined – blending cost savings, quality, convenience, and even cultural currency.

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