The Alcohol Industry’s Pivotal Moments

  Today the drinking consumer enjoys a world of unprecedented choice in the alcohol sector, presented ...

Predictive Consumer Trends: Knowing What People Want

There are two common denominators when it comes to consumer trends: firstly, consumer behaviour is unpredictab...

Spikes Asia: The End of Video Advertising As We Know It?

  Foresight Factory CEO and Co-owner Meabh Quoirin and Unruly’s SVP Insight, Ian Forrester will ta...

A Peek At Female Pressures & Opportunities, a Session for Advertising Week

“Things can only get better, but unless we do something, they won’t.”   When it comes to purch...

Does Brexit Really Mean More Staycations for Brits?

  With summer in the UK truly over, Foresight Factory takes a look at Brexit's impact on British touri...

The real reason why consumers buy into a brand

... And everything you need to know about 'brand authenticity'. We know that in a world of counter culture, c...

Welcome to Trending 2018, Foresight Factory’s Annual Conference

  I am particularly proud that on Thursday 19th October we will host our biggest ever conference, Tr...

The 5 Trends Driving Apple

Unlike Alphabet and Amazon, (A-names seem to be trending as well) Apple’s innovations appear to be a lot mor...

Kids of America: Media Habits Uncovered

The decline of trust in media is well documented, “fake news!” has become the cry of our times. However th...

A Look At Singapore’s First Staffless Store

Unmanned stores: Michael Agnew checks out the first staffless convenience store in Singapore   Much...

The Future of Beauty Part Two: Personalisation

  Choice is exploding in the beauty category. We can add boosters to existing products to enhance thei...

The 5 Trends Driving Alphabet’s Innovations

The tech race continues to heat up and companies are charging along, expelling new innovations by the minute. ...