The real reason why consumers buy into a brand

... And everything you need to know about 'brand authenticity'. We know that in a world of counter culture, c...

Welcome to Trending 2018, Foresight Factory’s Annual Conference

  I am particularly proud that on Thursday 19th October we will host our biggest ever conference, Tr...

The 5 Trends Driving Apple

Unlike Alphabet and Amazon, (A-names seem to be trending as well) Apple’s innovations appear to be a lot mor...

Kids of America: Media Habits Uncovered

The decline of trust in media is well documented, “fake news!” has become the cry of our times. However th...

A Look At Singapore’s First Staffless Store

Unmanned stores: Michael Agnew checks out the first staffless convenience store in Singapore   Much...

The Future of Beauty Part Two: Personalisation

  Choice is exploding in the beauty category. We can add boosters to existing products to enhance thei...

The 5 Trends Driving Alphabet’s Innovations

The tech race continues to heat up and companies are charging along, expelling new innovations by the minute. ...

Are Chatbots Pushing Away Asian Consumers?

When we think about AI developments, there’s a trend towards making machine learning as human as possible, f...

Top 4 Innovations in Slow Luxury Travel

Already at the end of July, if you haven’t already packed your bags and stuck your ‘out-of-office’ on an...

Business Question: What’s The Next Trend in CSR?

Our account teams are always receiving interesting business questions and requests from our clients that oft...

How To Ask The Right Questions in Research

We know that people aren’t always honest, that consumers can act differently to what they claim to do. In fa...

Trending 2017: The Mid-Year Review

  Now in the middle of 2017 - a year that Foresight Factory predicted would be governed by precariousn...