How To Maximise Customer Loyalty Using Trends

How can predictive trends reshape the loyalty cycle? Consumers today are less obsessed with discounts than ...

Welcome to the #NeverNormal

  A preview of our world that's #NeverNormal, where we summarise the context faced by consumers and b...

Debunking the Millennial Myth: how to market to them

  Love them or hate them, we still need to market to millennials. The problem really lies in how diver...

Is Asia the Future for AI?

The session AI: Rise of the Machines at the Milken Institute Asia Summit saw an impressive panel assembled to ...

Advertising Week: Female Pressures and Opportunities

  "We're still talking about this?"   Last year, Foresight Factory partnered with Advertisin...

The Alcohol Industry’s Pivotal Moments

  Today the drinking consumer enjoys a world of unprecedented choice in the alcohol sector, presented ...

Predictive Consumer Trends: Knowing What People Want

There are two common denominators when it comes to consumer trends: firstly, consumer behaviour is unpredictab...

Spikes Asia: The End of Video Advertising As We Know It?

  Foresight Factory CEO and Co-owner Meabh Quoirin and Unruly’s SVP Insight, Ian Forrester will ta...

A Peek At Female Pressures & Opportunities, a Session for Advertising Week

“Things can only get better, but unless we do something, they won’t.”   When it comes to purch...

Does Brexit Really Mean More Staycations for Brits?

  With summer in the UK truly over, Foresight Factory takes a look at Brexit's impact on British touri...

The real reason why consumers buy into a brand

... And everything you need to know about 'brand authenticity'. We know that in a world of counter culture, c...

Welcome to Trending 2018, Foresight Factory’s Annual Conference

  I am particularly proud that on Thursday 19th October we will host our biggest ever conference, Tr...