Mechanised Truth

How to build trust with the consumer of 2018 You may have heard of our annual global report Trending 2018. It...

This Is What Every APAC Business Strategy In 2018 Needs

Brand positioning and automation We are on the cusp of the Fourth Industrial Revolution. Foresight Factory is...

The Women Shaping the Future of Gender Diversity

Foresight Factory's CEO and Co-Owner Meabh Quoirin announces the beginning of a series of interviews. Focusing...

Local Perspectives: Christmas travel habits

  In our final installment of the Local Perspectives series on Christmas, we take a look at consumer C...

Local Perspectives: Christmas Food and Indulgence

  In the second series of Local Perspectives: Christmas, we look at the impact of consumer behaviour o...

Local Perspectives: Christmas Budget and Gifts

  The first in our three-part series on Local Perspectives: Christmas, Foresight Factory looks at con...

Could Subscription Be The Future For Cars In Asia?

  Driving an expensive car is deemed as one of the top definitions of luxury among 15% of Asian consum...

Companies Can Perfect B2C Emotional Intelligence At Scale

In this series, we asked speakers at the Milken Institute London Summit to make one prediction about a t...

Social Media Analytics Report: The age of the beer connoisseur

  Long has beer been the drink of The Man, associated with barley, bellies and beards. Its image has e...

Brand Engagement Gone Cold? Here’s What To Do.

How to reinvent the customer experience journey in 2018   Our Trending 2018 report is the most downlo...

Want To Stay Competitive in 2018? Humanise Your Brand

Empathy as a brand strategy in 2018 Our Trending 2018 report is a guide to what’s driving consumer behaviou...

This Is How Brands Can Leverage GDPR Practices

Over a two week period during summer 2017, over 22,000 consumers unwittingly agreed to carry out 1000 hours of...