Trending 2017 – London Annual Conference

Trending 2017

Anticipate disruption. Act on insight. Own the future.
London Annual Conference.

Join Foresight Factory on our 20th anniversary, as we explore the mood and the magic that lies ahead in 2017.

What to expect: Next generation technology, innovations that matter, emerging consumer trends, forces set to hit the global stage, disruptive start ups, new commercial opportunities…

Welcome to Trending 2017.

AGENDA & SPEAKERS

09:30 Chair's Welcome
SPEAKER

Barry Clark
Chair

09:45 THE POWER OF PRECARIOUSNESS

Authority figures totter, future prospects are permanently under review and emotions are emerging as hard currency… Brand Trump officially exists; how must others act?

SPEAKER

Dominic Harrison
Content Director

10:00 ECONOMIC UPDATE: BOOM, BUST AND BREXIT

The state of the global economy featuring the key short and medium term forecasts  –  and the sectors set to win and lose.

SPEAKER

Josh McBain
Head of Innovation

10:30 PERSONALITY PRESSURES

The clever brand’s job is to help consumers find  –  and be  –  themselves. Where next for #youdoyou?

SPEAKER

Meabh Quoirin
Co-Owner & CEO

11:00 FUTURE CANVAS AND Q&A
11:10 NETWORKING AND REFRESHMENTS
11:35 CONVERSATIONAL COMMERCE

B2C interaction is becoming more direct, instant, useful and automated as messaging apps start to become spaces for commercial interaction.

SPEAKER

Bonnie Richardson
VP Global Growth

bonnier_150
11:50 FIND AND REPLACE

The impact of the filter bubble everywhere. And especially what it means for the future of shopping.

SPEAKER

Laura Dennehy
Head of Trends

12:05 PERSONAL PROOF

We are on the brink of password extinction and facing a potential future with the promise of new, super-secure identity proof. What new transactions become possible in an identity-proven world?

SPEAKER

Emily Cullen
Senior Analyst

12:20 FUTURE CANVAS AND Q&A
12:30 LUNCH AND NETWORKING
13:35 BLINK AND YOU'LL MISS IT

From 600 seconds, to 6, to livestreaming, welcome to the new unmissable media, where every second counts. Cue new emotional currencies.

SPEAKER

Michael Agnew
Head of APAC

13:50 FROM HYGGE TO HEADSPACE: SIMPLE SPIRITUALISM FOR THE 21ST CENTURY

Why we luxuriate in our psycho-spiritual selves. A new opportunity for commerce amidst the seemingly intangible.

SPEAKER

Chloe Wong
Client Analyst

14:05 FUTURE CANVAS AND Q&A
14:10 BRAND MAGIC: THE VALUES THAT ATTRACT AND STRENGTHEN CONSUMER ENGAGEMENT

Understanding the values that attract and keep custom.

SPEAKER

Christophe Jouan
Co-Owner & CEO

14:30 BRAND MAGIC: FURTHER THOUGHTS

Understanding the values that attract and keep custom.

SPEAKER

Luc Bardin
Founder
The Strategic Brand

14:40 BRAND MAGIC: PANEL DISCUSSION

Discussion on how to drive and strengthen engagement.

SPEAKERS

Christophe Jouan
CEO & Co-Owner
(Moderator)

Luc Bardin
Founder
The Strategic Brand

Chris Norman
Managing Director
GOOD Agency

SPEAKERS

Patrick Stobbs
Co-Founder & COO
Jukedeck

Emma Hewage
Head of Marketing
Future Foundation

15:00 FUTURE CANVAS AND Q&A
15:10 NETWORKING AND REFRESHMENTS
15:30 BEYOND HUMAN: AUGMENTING THE HEALTHY

The healthy are your patients too. Beginning with energy-enhancements and rudimentary implants today… accelerating towards a future of prosthetics and routine bio-upgrades for all.

SPEAKER

Nick Chiarelli
Consultancy Director

15:45 DID SILICON VALLEY JUST REBRAND HEADPHONES?

Hearables are the new kid on the AR block. Who is set to profit from Multi-Reality media?

SPEAKER

Nathan Stringer
Account Manager, North America

16:00 THE SOUNDTRACK TO OUR NEXT 5 YEARS

10 patents we are betting on.

SPEAKER

Kerry Rheinstein
VP Global Growth

16:15 FUTURE CANVAS AND Q&A
16:25 CLOSING AND NETWORKING DRINKS

Event Information:

Tuesday 8 November | 09:30 – 17:30

30 Euston Square
London
NW1 2FB

#TrendingFF17

EXHIBITORS

SENSUM

Sensum is an emotions-based software solutions company that brings together the Art & Science of Emotion with their creative expertise and technology, to gather emotional responses from audiences and turn them into actionable insights.

VISUALISE

Visualise is an award-winning, international production studio that specialises in exceptional virtual reality filmmaking and immersive experiences. They combine the craft of traditional storytelling and film making with highly technical 360 content production to deliver incredible VR experiences that tell brand stories in a personal and engaging way.

JUKEDECK

Jukedeck is developing an artificially intelligent music composer – a system that writes original music completely on its own. Their state-of-the-art technology composes music chord by chord and note by note, giving video creators and other users an incredibly simple way of sourcing unique music.

SMITH & SINCLAIR

We all crave value added experiences, which is why Smith & Sinclair are so dedicated to invent something that will shock and awe. They created more than 32 signature edible cocktails that became incredibly popular. Who would want to drink their drink, when they could eat it?